Getting Radio Airplay: The Guide to Getting Your Music Played on College, Public & Commercial Radio

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Summary: SOUTHERN CALIFORNIA MUSIC VETERAN SHARES RADIO-PLAY SECRETS
Review: GETTING RADIO AIRPLAY codifies the procedures that many who record independently, such as singer/songwriters, bands, and their support people, quickly learn by experience: you send out review copies, then you follow up in a professional, organized manner, and then-sometimes-you get airplay. Hustwit, who has run an independent record label based in Southern California, unselfishly shares what he knows, including some good inside tips on promotion and publicity, and lists of key people and organizations who can help. Also valuable are interviews with folks who have experience and knowledge in the indie/college scene (independent labels and college radio stations). As daunting as the whole self-publicizing thing can seem, bands and artists can develop a plan and succeed, and Gary Hustwit's suggestions form a good platform from which to start. To his credit, he has continued to update this work. Be sure you are buying the 3rd edition, with a 1998 date of copyright. And remember this, too: significant income can be derived from turning one's music into a self-propelled record company, even if the world calls you "unsigned." Hustwit's related title, RELEASING AN INDEPENDENT RECORD, is his biggest seller. Ron Simpson, School of Music, Brigham Young University. Author of MASTERING THE MUSIC BUSINESS.

Rating:
Summary: An O.K. primer
Review: This book can give you some idea of how to go about getting airplay, but it is not the alpha and the omega on the subject.The interviews with music directors/DJ's/etc. give some insight into the "radio mind", and are interesting in that one often contradicts the next (!). The directory of US/Canadian radio stations has some useful information (frequency and wattage), but I found the address/phone/contact info to be incorrect more often than not.One can only hope that an author "in the know" will write a better book with more useful information for the self-release market.

Rating:
Summary: An O.K. primer
Review: This book is one that we at nichemarket recommend highly in our Booklist for any Hip Hop Entrepreneur serious about a career in the music industry! --Walt Goodridge, President, Hip Hop Entrepreneur Association

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Summary: please do not buy this book
Review: when i published this edition in 1997, it was useful for musicians trying to get their music played on radio. but the book is mostly a directory of contact information for radio stations, and a lot of this information has changed in the past five years. so be forewarned that most of the book's contents are out of date. thanks and best of luck. - gary hustwit.