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Rating: 
Summary: Informative, and sometimes entertaining book
Review: I purchased this book for my thesis (about the pricing and structure of the video game console industry) and found it highly informative. It is also well written, and does a good job of telling some of the fascinating stories behind the growth of the video game console industry. My intention was to skim through it to find information relevant to my research, but I often found myself getting drawn into the stories that were being told.The only problem with this book is that the author has a blind irrational hatred of Nintendo. This can often color his stories. For example, he refers to a port in the NES that was designed to allow the later addition of a modem, as a fiendish plot to steal the souls of our children. But if you can get past this bias, it is a pretty good book.
Rating: 
Summary: Best about electronic games
Review: I really felt that this book was interesting yet kinda boring and I am sure that a lot of people probably will love it but I am not among them. I am as big a gamer as the next guy but I didn't like the long background of nintendo that had nothing to do with the games that the company is famous for. I felt that nintendo's past was better stated in the first quarter than in this book. There were some interesting points to the book but I would only recomend this book to people who are only interested in nintendo. So if you want a history of video games without a lot of unrelated material then i sudjest that you go and buy "The First Quarter" which is a much better read in my opinion. But if you only have an interest in nintendo then you might want to check this book out.
Rating:
Summary: From Atari to Today
Review: I thought that this book was great. it told all about the pros and cons of nintendo and how they started out back in the late 1800's. It also tells about there rivals like Atari, and major computer companys. If your like me and love video games form nintendo you love this book. it may seem like a supprise at first since there are no pitures but it is still a very good book. they tell about how they started making trading cards in the east back in Japan, and how they made a deal with disney to make cards for them with pitures on them like mickey mouse. and how they started moving up and made millions of dollars by making the 8-bit classic NES, (nintendo entertainment system)
and where they got the idea of Mario. This video game empire I learned in the book, all started from an ape named donkey kong and a carpender (later turned into a plumber) named Mario. who was a bad guy and tried to save his girlfreind princess peach.
Rating:
Summary: An excellent book behind the scenes of game giant, Nintendo.
Review: If you are looking for a good book with an in-depth detailed analysis of the biggest and most recognizable company in the history of video games, than this book is for you. Definately a must-read, and even a bible of sorts, for the hardcore gamer.
Rating:
Summary: Highly entertaining.
Review: This book goes into depth about Nintendo's rise (and rise and rise and rise) in the videogame industry, their legal battles, and even the underhanded tactics they've used to get ahead. Great for game buffs, and those interested in business. It's a shame this book is out of print.
Rating:
Summary: On my top-ten list of best books ever
Review: This book has been called the bible of the videogame industry. It is a great book with the unforgettable stories of Alexy Pajitnov of Tetris fame and Miyamoto of Super Mario, Zelda, etc. This book reflects the best of the gaming world because it honors the masters.
Rating:
Summary: Detailed, captivating, one of the best business books ever.
Review: This book is absolutely fabulous. David Sheff succeeds in giving a vivid history of one of the greatest game companies. It captivates the reader with it's suspense. I especially liked the stories on how Nintendo won various lawsuits, how the different games were developed, how they got their names(especially Mario)and the company's struggle with negative press publicity. Brings out clearly American's obsession with video games and their original apathy towards the same. Hiroshi Yamauchi, Minoru Arakawa and the other founders are not only profiled in their professional capacities but also the struggles in their personal lives are well brought out. The author's quickness to point out when Nintendo was wrong and his sense of humour are uplifting. The book is an absolute must have for anyone interested in the world of business.
Rating:
Summary: From Atari to Today
Review: While it is not entirely up to date, going only to just past the N64, this book is extremely informative as to the origins of the entire video game industry. It is not limited only to Nintendo, but stretches to every facet of what we know and love today. From the humble beginning of Nolan Bushnell to the era in which Nintendo was lord, ending with the fierce competition between Sony, Sega and Nintendo; it is all very well written without bias or lack of basis. A very worthwhile read for any true gamer.
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