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Rating: 
Summary: The Jerry McGuire of The Entertainment Biz
Review: "It's Sid Bernstein Calling" might seem to be one, long show business success story, but it's not. It's way better. It's many entertaining show business success stories in the life of one man. "It's Sid Bernstein Calling" is a well-written story of the many and varied successes of a kid from the Bronx, who took his chances and managed the biggest acts in show business. Bernstein was the first guy to sense that The Beatles were going to hit it big; he organized the world's first modern rock concert (The Beatles, Shea Stadium, August 1965) and his tireless promotion of superstar artists is a textbook in real world show biz promotion. The book is well written, a pleasure to read. Arthur Aaron's well-researched writing tells Sid Bernstein's story and never gets in the way of dealing with Bernstein's experiences, personal life and work ethics. The ups and downs are all there. Bernstein holds nothing back. It's a real story about the real thing. Read it for such great ancedotes as how a piano got him to promote Abba, how he helped Tony Bennett sell out Carnegie Hall, helped promote The Young Rascals and the dozens of other superstars who have benefited from his golden touch. Sid Bernstein is a rarity today - an honest, trusthworty and hardworking musical and theatrical promoter. A must read if you want to know about show business and treating people with class and respect.
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Summary: The book and the man
Review: As a reporter for a weekly newspaper in Hudson County, I was able to interview Sid twice -- once for a profile in anticipation of his visit to the Beatlefest in Secaucus and later when he worked with a local promoter for a benefit. For both stories, this book helped bring out details of his life and his passions I would have missed, and helped me ask the right questions. It is a fun book about a special man, and for me, the book enlightened me about the details behind some of the more historic events of my life, such as what really happened when the Beatles came to America in 1964. This was a trip down memory lane. Thank you Sid.
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Summary: The Real Deal
Review: Sid Bernstein is nobody who would be called shy. His bold and confident approach to the music industry made him one of the most successful and historical legends among characters whose sheer presence could eclispe even superstars. Naturally, the book reads like Bernstein's personality: it's straightforward, New York-brassy, and honest. His personal, behind-the-scene accounts of the English invasion and its two major acts -- The Beatles and The Rolling Stones -- are worth the price of the book alone. But there's more to be learned about the evolution of the music biz from first-person advice than almost anywhere else. Best of all, it's a very quick read.
Rating:
Summary: The Real Deal
Review: Sid Bernstein is nobody who would be called shy. His bold and confident approach to the music industry made him one of the most successful and historical legends among characters whose sheer presence could eclispe even superstars. Naturally, the book reads like Bernstein's personality: it's straightforward, New York-brassy, and honest. His personal, behind-the-scene accounts of the English invasion and its two major acts -- The Beatles and The Rolling Stones -- are worth the price of the book alone. But there's more to be learned about the evolution of the music biz from first-person advice than almost anywhere else. Best of all, it's a very quick read.
Rating:
Summary: Sid Bernstein is "The Man!"
Review: This book is a MUST read! The impact of the Beatles on our society is immeasurable. Sid Bernstein promoted the biggest stars in show biz to the heights of their careers. But is was Sid who put his own career on the line and brought the Beatles to America. Sid Bernstein changed the course of society! An amazing story! "It's Sid Bernstein Calling!" is the book you should be reading right now!
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