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Rating: 
Summary: Quality book!
Review: A copy of this excellent book arrived at our offices here in Europe for review recently.
As someone who has worked in the radio business for over 25 years worldwide, I can really relate to much of the stuff written in this book
Required reading for anyone who wants to get into media, and the humour is amazing..very true to life*S*
Rating:
Summary: Airwaves
Review: As someone who already works in radio, this is the first and only book about radio that really tells it like it is. As it says on the back of the book, anyone who has listened to the radio, works in radio, or is thinking about getting into radio, should read the book. Twice. Mr. James--whoever you are!--is a gifted writer with a knack for story-telling. TV's Frasier could benefit from the material. Better yet, I could see this as a movie, directed by Cameron Crowe! This mystery program director is wasting his time in radio. He should be writing full-time.
Rating:
Summary: Want to be in radio? Read this FIRST.
Review: I have been in commercial, major-market radio since 1980. This book should be required reading in all broadcast schools, and for anyone who wants to get into "the business." Every single thing in this book is true, I have no doubt. (Cause I have seen it all first-hand!) A really, really accurate snapshot of what radio is REALLY like. Brinke Guthrie...
Rating:
Summary: Want to be in radio? Read this FIRST.
Review: I have been in commercial, major-market radio since 1980. This book should be required reading in all broadcast schools, and for anyone who wants to get into "the business." Every single thing in this book is true, I have no doubt. (Cause I have seen it all first-hand!) A really, really accurate snapshot of what radio is REALLY like. Brinke Guthrie...
Rating:
Summary: I've been there, done that !
Review: The only surprise about the things revealed in this book is that someone finally has the guts to publish them. I spent a career in radio and "insiders" and fans alike will find both hilarity and sadness at this look "behind the scenes" of big time radio broadcasting in YOUR home town. The DJ's, the Talk Show Hosts, the Sales [people] and the PD Gurus are all there. Plus Mr. Manager, the evil demon who walks in the door in the morning, walks to the back of the station and fires everyone he sees, then returns to his desk. If you are interested in radio, if you want a career in radio, if you LISTEN to radio, this is a "must read." "Jack James" will be fired soon...somebody is bound to find out who he really is. Stay tuned...don't touch that dial.
Rating:
Summary: I've been there, done that !
Review: The only surprise about the things revealed in this book is that someone finally has the guts to publish them. I spent a career in radio and "insiders" and fans alike will find both hilarity and sadness at this look "behind the scenes" of big time radio broadcasting in YOUR home town. The DJ's, the Talk Show Hosts, the Sales [people] and the PD Gurus are all there. Plus Mr. Manager, the evil demon who walks in the door in the morning, walks to the back of the station and fires everyone he sees, then returns to his desk. If you are interested in radio, if you want a career in radio, if you LISTEN to radio, this is a "must read." "Jack James" will be fired soon...somebody is bound to find out who he really is. Stay tuned...don't touch that dial.
Rating:
Summary: Perfect.
Review: This book is absolutely perfect for anyone who is either thinking about going into radio or who is already in radio. James' stories are hilarious and interesting. I read the whole book in one night because I couldn't put it down. A must read.
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