This Business of Music Marketing and Promotion

Rating:
Summary: don't buy this book. Horrible
Review: This book sucked. A complete waste of time for me. Hardly any of it was about marketing & promotion. It was basically a watered down rundown of how the industry works. If you want to know how the industry works, buy the Donald Passman book about it. For a GOOD book about Marketing & Promotion buy Gurilla PR by Levine instead.

Rating:
Summary: First-rate Guide to Survival in the Music Business
Review: This excellent book is worth many times the purchase price. The average would-be professional musician, songwriter, or recording entrepreneur will require several lifetimes to use all the information it contains. "You don't get what you deserve," the great jazz drummer Roy Haynes once said. "You get what you negotiate." Knowing what this book teaches, you are armed with the facts concerning every conceivable aspect of surviving in the labyrinthine -- and sometimes treacherous -- world of music. Lathrop and Pettigrew are both seasoned music-business professionals whose credits range from the World Wide Web to various colleges and universities, as well as advertising and marketing companies and publicity campaigns for such spectacularly successful acts as ZZ Top and the Allman Brothers Band. Among the topics they cover are song writing, recording, publishing, promotion, advertising, and many different approaches to marketing, including sheet music, radio, film, television, and live performance. They even tell you in detail how to set up and use a Web Site. An additional lagniappe is the book's section of interviews with such veterans as Bruce Iglauer of Alligator Records, a leading blues label. Highly recommended.

Rating:
Summary: First-rate Guide to Survival in the Music Business
Review: This excellent book is worth many times the purchase price. The average would-be professional musician, songwriter, or recording entrepreneur will require several lifetimes to use all the information it contains. "You don't get what you deserve," the great jazz drummer Roy Haynes once said. "You get what you negotiate." Knowing what this book teaches, you are armed with the facts concerning every conceivable aspect of surviving in the labyrinthine -- and sometimes treacherous -- world of music. Lathrop and Pettigrew are both seasoned music-business professionals whose credits range from the World Wide Web to various colleges and universities, as well as advertising and marketing companies and publicity campaigns for such spectacularly successful acts as ZZ Top and the Allman Brothers Band. Among the topics they cover are song writing, recording, publishing, promotion, advertising, and many different approaches to marketing, including sheet music, radio, film, television, and live performance. They even tell you in detail how to set up and use a Web Site. An additional lagniappe is the book's section of interviews with such veterans as Bruce Iglauer of Alligator Records, a leading blues label. Highly recommended.

Rating:
Summary: Provides a one-stop reference manual for music enthusiasts
Review: When I read scathing reviews of books such as the reivew of this book, by DAVID from NYC, I wonder about two things: 1) Did they read the same book I read, and 2) What hidden agenda do they have? I found that this book provides a one-stop reference manual for music enthusiasts of all levels, including record producers, recording artists, business managers, entertainment executives, Web designers, and multimedia developers. It divulges the specifics of making and marketing music, from conceiving an idea to working with a record company to designing and distributing a finished product. I love this book! And I don't trust David of NYC. Sorry.