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Summary: KNOWLEDGE IS POWER
Review: Kathie Fong Yoneda pulls back the curtain and reveals the common sense behind the wizadry of Hollywood. It won't write your script or get you an agent, but it will familiarize you with the development process and arm you with the knowledge every writer needs to survive it. This is one of the few "insider" books that delivers more than it promises.
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Summary: Get a leg up on the competition in the "Script Selling Game"
Review: Ms. Fong-Yoneda's book is interesting and informative and should be a MUST READ for anyone interested in selling their movie scripts. She has organized the information to be "reader friendly" and presents the information clearly and concisely. She has distilled her years of experience with script editing and pitching scripts successfully into a handy "how to".
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Summary: Script-Selling Sherpa Found
Review: Ms. Yoneda slices through industry jargon and protocol barriers to arm readers with the requisite communication tools for script-sale success. From my vantage as a Marketing and Business Analyst, her spot-on industry advice honors the time-tested principles of good marketing common to all industries and testifies to rule 1: Know Thy Audience. Specifically, know and empathize with the needs of oft forgotten gatekeepers and decision-influencers crucial to any big-ticket corporate sale. Ms. Yoneda properly places on the writer/seller all responsibility for assessing prospective customers' needs and tailoring all communication to clearly address those needs. She then kindly guides readers through the gauntlet of creating and executing a strategic marketing plan for their scripts, including techniques for assessing a script's market readiness. Ms. Yoneda gives writers empathy for bean counters. Too often perceptions drawn from the creative medium in which studios and production companies invest overshadow their capitalistic imperative to maximize shareholder wealth. Ms. Yoneda makes this dry reality palatable by detailing the competing industry priorities that must be negotiated to alignment before scripts move to production. Most importantly, she shares the assessment rubrics used at each phase along the way. Ms. Yoneda's fulfills a clear agenda to empower great writers with great sales skills and the motivation to perservere. Refreshingly unlike other books on the subject, she offers encouragement, without venting pent up frustration or harsh judgments on unsuspecting readers. Bravo. I believe Kathie Fong Yoneda could easily repackage her work under the title The Venture-Capital Financing Game and sell many more books. I recommend The Script Selling Game as required reading for anyone outside the entertainment industry looking in, or inside trying get ahead.
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Summary: Hollywood Insider Secrets Galore!
Review: Real-world advice on getting that script marketed the right way & to the right people...and what to do once you actually are lucky enough to get in the door. The do's & don't's of writing what "they" want to see, and how to get "in". Pitching is hell, yes, but this book tells all & makes it seem, well, easy. Networking & why it's essential, getting to "know" the dreaded Hollywood mailroom reader, finding an agent who will help you sell your script, where to market specific genres of scripts...it's all here, in user-friendly format.
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Summary: As Sparkling as Vieux Cliquot!
Review: The front of this book should come with a whimsical warning: Don't start reading it unless you're prepared to stay up til 3 a.m. devouring every chapter. Ms. Yoneda's insider tips click on all cylinders, taking her audience on a fast-paced journey through the production maze known as Tinseltown. The book is well laid out, engagingly readable, and speaks clearly from the heart of someone who has been there/done that. A "must-buy" for the bookshelf for anyone who has ever sat in a darkened movie theater, watched the credits scroll up the screen, and thought, "I wish I could do that." THE SCRIPT-SELLING GAME is a powerful key that can make that dream come true. I look forward to whatever this dynamic lady writes next!
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Summary: One of the Best I've Read for Info and Tips
Review: The Script-Selling Game by Kathie Fong Yoneda is one of the best books I've read on marketing screenplays and the movie business for writers. Full of clear, concise information with examples, organized logically and with an eye to reality in Hollywood, this book confirmed most of what I've learned the last 4 years marketing to Hollywood and triggered more ideas for my current projects. Highly recommend for screenwriters both new and veteran.
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Summary: One of the Best I've Read for Info and Tips
Review: The Script-Selling Game by Kathie Fong Yoneda is one of the best books I've read on marketing screenplays and the movie business for writers. Full of clear, concise information with examples, organized logically and with an eye to reality in Hollywood, this book confirmed most of what I've learned the last 4 years marketing to Hollywood and triggered more ideas for my current projects. Highly recommend for screenwriters both new and veteran.
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Summary: Translating Hollywood-Speak
Review: The Script-Selling Game by Kathie Fong Yoneda is well-structured, offers easily understood translations of Hollywood-speak, gives valuable tips on writing for the reader, excellent step-by-step instructions on how to construct a story summary, suggests marketing research and networking strategies, and is actually encouraging in the face of all the daunting challenges of getting your script sold.
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Summary: More than 25 years of hands-on, personal experience
Review: The Script-Selling Game: A Hollywood Insider's Look At Getting Your Script Sold And Produced by veteran scriptwriter Kathie Fong Yoneda is a candid and informative study of how Hollywood really operates, covering all of the overt and covert hoops that scriptwriters are compelled to jump through in order to get their work accepted by producers. In The Script-Selling Game, an entertainment professional offers a wealth of wisdom in the form of tips, tricks, techniques, and "insider insights" drawn from more than 25 years of hands-on, personal experience in the cutthroat environment of the Hollywood movie-making world environment. Individual chapters address the "necessary evil" of pitching a script, common industry buzzwords, what to do and not do when submitting a script, the eight most common reasons for script rejection, and a great deal more. If you are an aspiring scriptwriter, then you need to give a careful reading to Kathie Yoneda's The Script-Selling Game!
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Summary: Like Having A Friend in the Business
Review: This is a great book. Kathie's years of experience speak loudly as she leads the reader through the process of rising above the noise in Hollywood. Her perspective is refreshing, engaging and fun.
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