Voices in the Purple Haze

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	Voices in the Purple Haze
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Description:

When people complain there's nothing on the radio, it's only because they live in the wrong time. And a ticket back to the right time, the heyday of the freeform FM radio of the 1960s, is contained in the pages of Voices in the Purple Haze. In 1966 a few radio deejays began a revolution, doing away with loudmouth schtick between top-40 songs, adopting a cool understated attitude, and playing music that had never made it to the airwaves before. Many of the principals are quoted extensively, and in some particularly illuminating pages the author, Michael C. Keith, reproduces internal radio station memos. It seems inconceivable that anyone today would write that playing In A Gadda Da Vida by Iron Butterfly is "the best favor you can do for your audience" as "this heavy group can do no wrong." But reading such documents today brings back another time as it truly was.

Beyond a nostalgia trip, Voices in the Purple Haze also makes some serious points about what happens when fringe culture becomes big business.