The Colombian Coffee Book: How Juan Valdez Became a Household Name

Rating:
Summary: This amazing book
Review: I love this book. The pictures were great and I love Colombian Coffee.

Rating:
Summary: Good marketing book
Review: This is a good book about coffee -- and about the marketing of a commodity. It's well written and full of good anecdotes about what has been a pretty good ad campaign for a long time. I got it as a gift and ended up actually liking it.