Arts & Photography
Audio CDs
Audiocassettes
Biographies & Memoirs
Business & Investing
Children's Books
Christianity
Comics & Graphic Novels
Computers & Internet
Cooking, Food & Wine
Entertainment
Gay & Lesbian
Health, Mind & Body
History
Home & Garden
Horror
Literature & Fiction
Mystery & Thrillers
Nonfiction
Outdoors & Nature
Parenting & Families
Professional & Technical
Reference
Religion & Spirituality
Romance
Science
Science Fiction & Fantasy
Sports
Teens
Travel
Women's Fiction
|
 |
Chewing Gum: The Fortunes of Taste |
List Price: $24.00
Your Price: $16.32 |
 |
|
|
|
| Product Info |
Reviews |
<< 1 >>
Rating: 
Summary: The history of chewing gum's marketing and popularity
Review: The history of chewing gum's marketing and popularity might seem to some like a narrow topic for a business book: think again. Michael Redclift's Chewing Gum: The Fortunes Of Taste holds plenty of insights into advertising and marketing an innovative new product, telling a zany story based on a scheme hatched by Chicago's Wrigley brother - and social theory scholar Michael Redclift proves the perfect person to bring this tale to life.
<< 1 >>
|
|
|
|
