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Rating: 
Summary: For thinkers, visionaries, strategists who can look ahead
Review: This is NOT another hindsight view of everyone's embarrassing faith in a New Economy or in eCommerce goldmines. You already know that dumb business ideas are likely to fail. Read this and you might begin to see what will WORK. Successful business models will use internet technologies to transform how companies operate (not just how they buy and sell goods or services). Cronin's book is not going to tell you how to build the Next Big Thing, but it will help you recognize when you're in its vicinity. My own new venture already fits Cronin's "digital value system" factors. Maybe that's why our investors believe we'll become a billion-dollar company...
Rating:
Summary: For thinkers, visionaries, strategists who can look ahead
Review: This is NOT another hindsight view of everyone's embarrassing faith in a New Economy or in eCommerce goldmines. You already know that dumb business ideas are likely to fail. Read this and you might begin to see what will WORK. Successful business models will use internet technologies to transform how companies operate (not just how they buy and sell goods or services). Cronin's book is not going to tell you how to build the Next Big Thing, but it will help you recognize when you're in its vicinity. My own new venture already fits Cronin's "digital value system" factors. Maybe that's why our investors believe we'll become a billion-dollar company...
Rating: 
Summary: A Great Disappointment
Review: This was a great disappointment. It says nothing new, it is a rehash, boringly written, and uninteresting in the way the book is laid out. It made me angry that I had been duped by the publicity. I would have returned it if I could be bothered. To be avoided!!
Rating: 
Summary: Looking to transform traditional businesses over time?
Review: While the New Economy has forced businesses, large and small, to re-evaluate their core value proposition, few have been able to truly leverage the internet to enable greater economic value. It seems that managers are promoting all things "e", but internet initiatives rarely yield any added value. In Unchained Value, Internet expert Mary Cronin argues that these corporations will fail at e-business as long as they continue to use the traditional value chain as the strategic model for the enterprise. She introduces a new model based on the Traci model for organizations which she calls the digital value system -focused not on static, internally focused "chains" but on dynamic, external webs of relationships that take full advantage of the power, flexibility, and opportunity of the digital arena. According to Cronin, four factors define the new value system of digital businesses: (1) collaborating with multiple players outside the firm based on real time information pooling; (2) mastering dynamic pricing for digital marketplaces; (3) establishing customer trust and lifetime increasing returns through a proactive balance of privacy and personalization; and (4) providing essential, relationship-based online services that can be delivered to customers on the fly. This book will be useful to those executives who are looking to transform traditional business over longer cycles than perhaps the usual 'must do it now or die' hype. But for those who have read most of the books around on the e-revolution , skip this one you won't learn much new.
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