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Rating: 
Summary: Insightful!
Review: Don Middleberg adapts key public relations strategies to the new media landscape, transformed by the Internet and wireless communications. He emphasizes the need for response speed and short-term - as well as long-term - planning, since this new environment changes so quickly as to render the future unpredictable. He outlines techniques for getting buzz, which is now a critical element in effective branding. However, this book cannot help but be affected by the dot-com downfall: Many of its examples refer to now defunct companies, or to those who are in deep trouble (and may well be deceased by the time you read this review). Still, if you overlook the problems that come from writing during the Internet reality-warp, we [...] recommend this executive guide for its solid PR strategies, which although geared for a high-tech world, are firmly rooted in traditional method.
Rating:
Summary: Strong and Engaging
Review: Don Middleberg has a winning book here. Having done internet pr and developed web sites, he has put into words many of the techinques learned from on-the-job training. Now as a college professor teaching communications, this is a must read for the students as it gives them a background on how the internet has changed the communications landscape.
Rating: 
Summary: I love this book
Review: Don Middleberg's book is wired PR genius. It's easy to read and straight to the point. He has many great tips on what the 21st century company should be doing to protect and promote a favorable image. There is no doubt that Mr. Middleberg knows his stuff!! Starting out my career as a "traditional" public relations person, Winning PR in a Wired World, makes it that much easier for me to grasp Cyber PR and know when to utilize it in a digital economy.Thanks Mr. Middleberg. I am waiting for your next book.
Rating:
Summary: I love this book
Review: I've read a lot fo PR books and this one puts the rest to shame. Middleberg offers real world case studies and very practical advice for how to take your company into the 21st century via smart communications strategies and tactics. Winning PR illustrates how the line between pr and marketing are eliminated as the Internet has enabled us to communicate effficently and directly with your target audiences online. A must read for anyone who works in marketing or PR or is considering it.
Rating:
Summary: Strong and Engaging
Review: Middleberg's work is about using the Internet to achieve the communication goal of an organization. He hardly stands alone in writing about this area. The real trick to success lays in the techniques discussed and how applicable they are. While they're quite useful, I found Michael Levine's Guerrilla PR: Wired to be more effective. That said, Middleberg's work has plenty of useful ideas. Given his reputation, though, I expected far more. It's a good book, but it fell a bit short of my expectations.
Rating: 
Summary: If there was useful info, I couldn't find it under the hype
Review: The Internet has radically changed the world of communications, and author Middleberg provides insights on this new communications realm in a book packed with real strategies used by top public relations professionals working online. From blends of online and offline campaigns to innovative methods of reaching new customers and investors, Winning PR in the Wired World is packed with reality-based ideas.
Rating:
Summary: The Brave New World of Communications
Review: The whole world of advertising, marketing, public relations is in a chaotic state. Old rules just don't apply. Lines, hard cut in the corporate and consumer landscape are blurring and for the first time in a century we find ourselves scrambling to define who we are and what we do. I run a firm that provides tactical creative services to the corporate world. Don Middleberg's book makes one thing clear: This is a new millenium for any communications business. Any company that hopes to be heard above the din needs to understand the concepts illustrated in this book. "Winning PR in the Wired World" sounds a bell... a wake up call.
Agile, smart, awake and aware companies can ride the wave or be left behind. Get this book.
Rating:
Summary: One of the best books you could buy...
Review: There are so many books now about getting publicity, but this book gives fresh insight about how news travels and the best ways to share your news with the world. There are few books that I buy that I don't end up just skimming. I immediately read this book cover to cover. It's a gem. Lorilyn Bailey
NewsBuzz.com
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