Description:
This excellent, attractive, full-color guide helps designers and producers make the transition from print-based to Web-based information delivery. The author contends that the Web must be considered as an entirely new medium that requires its own design techniques. He encourages you to look closely at the nature of the material you'll be presenting and to consider the audience and the constraints of online delivery. Garcia also discusses interactivity, advertising, and other elements, and explains how to use story structures, grids, white space, and other basic design elements to create consistently attractive and readable pages. Then he delves into specific advice on using typography, color, and images effectively to convey a certain mood and message. Garcia, whose design firm has redesigned hundreds of newspapers, dedicates a chapter to creating online editions of newspapers. Another chapter features case studies of newspapers that successfully made the transition from print to online, in which Garcia discusses the challenges that each organization had to meet. He goes on to discuss magazine-based sites as well as animation and navigation elements. There's an appendix that lists resources for more information on new media; an appendix that lists interesting, well designed Web sites; and appendices on HTML tags and color and hex values. If you need help revising content for the Web and creating a single consistent interface that's just right for your intended audience, give this book a close look.
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