The Fund Raiser's Guide to the Internet

Rating:
Summary: best guide around
Review: Michael Johnston's written the best guide on online fundraising around. Lots of detail and practical advice. Well worth reading.

Rating:
Summary: The best tool for nonprofits to understand the Net!
Review: There is no doubt that Johnston's book is the most thorough study to date about how nonprofits utilize the Internet. It's full of real examples, which is a rare thing in Internet literature. Usually, it's just about potential and hype. Now, we've got some real data.