Bid to Win on Ebay

Rating:
Summary: A studious, in-depth analysis of the Ebay auction system
Review: Bid to Win on Ebay provides a systematic approach to buying items on this auction venue. It's so easy to assume that one knows all there is to know about bidding, but reading this book reveals that there are three major approaches to bidding and choosing the one appropriate for your needs is one thing this book will help you do.
This book also brings to light many pitfalls of certain common bidding strategies that seem like "common sense" but lead to commiting one's self to a much higher auction price than one might have anticipated at the start of an auction.
Another thing this book teaches is how to have the proper mindset. Losing an auction can be anywhere from acceptable to devastating, emotionally, depending on mindset. Understand Law 9 from this book will help you avoid the mindset that will lead to unpleasant feelings should you not be the high bidder in an auction.
Included are useful tables of closely-guarded Ebay bid increments and other information that only someone deeply familiar with the inner workings of Ebay could know. At the very least, this book puts a whole host of figures and facts at your fingertips for easy reference before, during and after an auction.
One especially fascinating portion of this book is how to decipher bidding histories. To the layman, it's just a list of who's bidding, but Mr. Cook analyzes it and breaks it down in such a way that several types of bidders can be spotted and identified, giving you an advantage of knowing what strategies others are using.
Finally, there are many lessons in "buyer beware"--pitfalls in auction terminology that can mislead buyers into thinking they are receiving something other than the actual item the seller intends to ship.
Ironically, this book will probably become the "bible" for Ebay sellers, because it comprehensively discusses a wide range of possible bidding strategies--knowing how the bidding works, the seller can benefit too! So this book is multifunctional, as it serves the buyer/bidder AND the seller. Knowledge is power. This book is chock full of both!

Rating:
Summary: Excellent EBay Reference
Review: This book is a great tool for the serious EBay bidder. Informative and well laid out it provided me with a wealth of information on the nuances of making a successful bid while getting the best price and steering way from cons. The book contains a lot of examples and illustrations detailing the concepts and is helpfully tabbed for quick reference. Definitely better then the "Dummies" book.

Rating:
Summary: Excellent EBay Reference
Review: This book is a great tool for the serious EBay bidder. Informative and well laid out it provided me with a wealth of information on the nuances of making a successful bid while getting the best price and steering way from cons. The book contains a lot of examples and illustrations detailing the concepts and is helpfully tabbed for quick reference. Definitely better then the "Dummies" book.