Publicity on the Internet

Rating:
Summary: In 1989 I would have said this is a great book
Review: As a PR professional I've purchased several books on this subject, most of which are gathering dust on the shelf. I return to this source again and again. The accompanying one-stop web reference site is updated on a timely basis and always cuts my research time. If the office were burning, this is what I'd grab on my way out!

Rating:
Summary: I hear the updated edition is on the way
Review: I am the author of "Publicity on the Internet," and I agree that it's out of date. Written in 1996, how could it possibly be up-to-date? It covers Prodigy, GEnie, and CompuServe (mostly irrelevant now) as well as AOL and the Web (more relevant than ever). Several chapters are still worth reading: using e-mail news releases, booking chat tours, and dealing with flames. Skip the demographics chapter. This book is strong on techniques for communicating online that have not changed, but it's also lacking examples from the last several years.

Rating:
Summary: This book is a great resource for anyone doing Web Promotion
Review: I have read a lot of books on Internet marketing and promotion. Some good, some useless. Steve does a great job writing in easy to understand english and presenting a wealth of resources the online marketer can really use. A lot of marketing books cater to only the big corporations. This book is for anyone who wants to learn how to do Internet Promotion the right way, for Free.

Rating:
Summary: I hear the updated edition is on the way
Review: I read this book and absolutely loved it. Steve really is the father of ways to get attention for free on the Internet, and in addition, he is one of the best writers I have ever read. I became friends with him after reading this book and contacting him to ask him to take my company on as a client (he said no, by the way). I understand from him that an updated edition is on the way soon. Woo hoo!

Rating:
Summary: This book is totally outdated!
Review: If you want to study internet advertising history,this is a great book.Other than that,it is a complete waste of time,effort and money.I am surprised that you can still see and buy this outdated book on the bookstore shelf.

Rating:
Summary: Phenomenal!
Review: This book is so ridiculously good, I barely know where to begin. If you have a web site to promote, this book offers advice and inside tips you simply cannot get anywhere else at any price. I've been in the web business since 1993 (http://www.e-media.com) and I've read (or skimmed) just about everything that's come out about business on the Internet and attended so many conferences as a speaker and attendee I've lost count. "Publicity on the Internet" is absolutely the most detailed, the most practical, the most real resource I've encountered in this field bar none. Even if you don't have a web site to promote and are just trying to get insight into what's really going on in the online world, I'd say this is the best introduction to the topic I've seen