The MacIntosh Way

Rating:
Summary: AWESOME BOOK: PERFECT FOR MAC EVANGELISTS & APPLE LOVERS
Review: Guy Kawasaki has written a great book on Apple and the Apple business method. Very funny. Extremely unique and marvelous, like Apple. Perfect for brushing up your Mac Evangelist skills! One of the best books I've ever read, and I'm not even done! Guy truly embodies the Macintosh Spirit. everything about the book, from the footnotes to the illustrations, is like the artistic perfection of Macintoshes! GUY KAWASAKI RULES!!!EVERYONE SHOULD READ THIS BOOK AND BUY A MAC!!!!!!

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Summary: Stickingly Simple Basics for a Successful Growing Business
Review: Guy Kawasaki's "The Macintosh Way" empowers the very essence of understanding the principles of evangelism and doing the "right thing the right way" in business. This book and his other book " "Selling the Dream" should be required reading for startup companies. Values and principles in business are the key to success. Guy's keen sense of humour and reference to examples of what did and didn't work for the Apple Computer Corporation, while he worked there in the early 80's, is a fascinating perspective. Here, you will see how an successful company like Apple grows from innovation to mediocrity. For Mac users, this is a praticularly fascinating insight but should be required reading for all CEO's and directors of growing companies. It is an insightful collection of practicle examples of what and what not to do in business.

Rating:
Summary: Formula for over the top success against all odds
Review: The teams I have been a part of that followed the basic attitude that Guy outlines here have accomplished amazing things against all odds. On other teams, the farther we got away from these ideas, the more mediocre the end results turned out. If you want to create an environment where world changing events will happen, you need to read this book.