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Rating: 
Summary: Academic Excellence
Review: This book is for anyone--(universities, students, individuals or companies) who is serious about attaining and maintaining a competitive advantage. This survey of America's domestic and international wireless companies details their strategic planning processes. It is a clear, concise and thorough analysis of cellular, paging, ESMR and personal communications services and the description of how their strategic planning is conducted. These strategic planning concepts can be applied to any industry and can assist an organization in the development of their overall planning strategy including Marketing, Sales and Finance practices. Academic institutions can also use this book as a blue print for research in strategic planning processes. Strategic Planning: The Practices of PCF Companies and the Academic Literature pays for itself again and again!
Rating:
Summary: Academic Excellence
Review: This book is for anyone--(universities, students, individuals or companies) who is serious about attaining and maintaining a competitive advantage. This survey of America's domestic and international wireless companies details their strategic planning processes. It is a clear, concise and thorough analysis of cellular, paging, ESMR and personal communications services and the description of how their strategic planning is conducted. These strategic planning concepts can be applied to any industry and can assist an organization in the development of their overall planning strategy including Marketing, Sales and Finance practices. Academic institutions can also use this book as a blue print for research in strategic planning processes. Strategic Planning: The Practices of PCF Companies and the Academic Literature pays for itself again and again!
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