Selling on the Web (E-Commerce)

Rating:
Summary: How to do everything but sell on the web.
Review: Selling on the web (E-Commerce) has one very big problem; selling on the web.
The author starts the book out with traditional non-online selling information that may be beneficial for people trying to reach a smaller group of people, such as go to the newspapers in your area, how to write headlines for ads and copyrighting.
It isn't until chapter 2 that the author even mentions the web and then not until the fourth section of the chater. Then when he does, he starts out by insinuating that the reader has the mentality of a newborn by explaining what the difference is between the internet and the web and what email is. Unless you have been living on Pluto the last ten years, you should know this. Each subsequent chapter only has one or two sections that touch on the internet, almost as if this is an afterthought. He touches on advertising on newsgroups and bulletin boards. He expains what search engines and directories are but doesn't explain how to get the optimum use out of them.

The only good section of the book is the resource listings that the author gives you at the end.
The publisher E-Z Guides also has a book available called Internet Marketing Made EZ. Does it have everything that should have been in this book or is it about plumbing?

I would recommend Starting an ebay business for dummies for good information on web selling.

Rating:
Summary: Enhance Web-Selling Opportunities And Create New Ones!
Review: Selling on the Web by Paul Galloway reads like a short course primer on Web development, Website promotion, copywriting, advertising, marketing, and selling. Galloway provides concise instruction on these topics as they directly relate to successful online selling.

Readers will learn about important Website design considerations that will help them get sales, how to write content specifically for the Web, how to market online with Websites, e-mail, newsgroups, chat rooms, search engines, and how to market offline by using traditional broadcast, printed, and direct mail campaigns.

Galloway illustrates throughout most of the book the power of the written word - words used in copywriting to get sales. He illustrates how to legitimately play upon the emotions of people - fear, greed, guilt, pride, and love to get sales. He will also help his readers to write to gain their prospect's attention, to capture their interest, to arousing their desires, and to move them to take action.

Paul Galloway offers beginners an excellent opportunity to go online and to make the best of it. This concise guide to Web selling is packed with excellent information and instruction. The book is written in an extremely easy-to-read style anyone should appreciate - short paragraphs, bulleted and numbered lists, tips and notes, and a wealth of resources that are easily accessible and can be put to immediate use to generate an income. Convenient listings of books, services, and Websites are provided.

This book is highly recommended for new Web developers, small business operators, students, and for classroom and seminar use. It will greatly enhance every Web selling opportunity and create new ones. A Windows and Macintosh compatible CD edition of the book is also available from the publisher.

Rating:
Summary: Should not be titled "selling on the web"
Review: Why is the name of this book "Selling on the Web?"

75% of the book is devoted to non web selling-placing ads in newspapers for catalogs and other non-web selling instruments. Finally, late in the second half of the book, the author says, "oops, this is about selling on the web." and finally puts web related selling info in.
There is nothing about using things like targeted marketing through purchasing keywords at services like ... Amazon.com stores. Anyone who is not experienced with selling on the web would FAIL AT IT--MISERABLY!!
If it was possible to give this book no stars I would!!