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Summary: Not just for e-business managers
Review: As a software developer who develops websites, since reading this book, there have been many times I've sat in a meeting wishing everyone else around me had read it as well. While reading it, I found myself nodding in agreement with much of what Bergeron says. Technical people and management as well as web designers should read this book (not to mention anyone who's in business at all, whether you consider yourself an e-tailer or not). There's a lot of insight that goes beyond web technology that should be useful to anybody.The material is presented with humor and ease such that you feel like you're having a conversation with the author. Beware that if you don't read this book, it's possible that your competition might have read it and could already be implementing some of its suggestions.
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Summary: THIS BOOK ROCKS !
Review: As the Marketing Director of an e-commerce start-up, I was entrigued by title and, I have to be honest, the cover really caught my eye. However, this is no fluff book. Bergeron explained exactly the steps to take in developing a loyal customer base. The concept of Emotionally Intelligent Interfaces is simple and brilliant at the same time. Simple, perhaps, because of the ease with which the author describes it. Bergeron truly is a visionary. I recommend this book highly.
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Summary: Must read for B2C
Review: Excellent analysis of a complicated subject matter. I think the authors have made understandable and enjoyable reading out of a technical and complex subject, and that is why I think this book should be essential reading for people in this field, from execs to developers.
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Summary: E Ecustomer and CRM
Review: I teach a graduate level course in customer relations management and will be using this book as required reading for the class. This is one of those books that's difficult to categorize. It falls somewhere between business and technology, but doesn't require a background in either to fully understand. The stores that wind through the book help tie in the technical and business aspects of the new economy in a way that's fun, enjoyable, and informative.
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Summary: Details count
Review: Technology books don't age well, but I actually wrote this review in my head four years ago. I'm just now putting it on Amazon.
Bergeron uses a lot of examples to illustrate his points. One is dining in "an upscale Japanese restaurant". We're there as Bergeron describes the orchids on the table, the helpful server, the relaxing ambience. Then he gets to the fortune cookies.
Fortune cookies?!? Japanese restaurants don't serve fortune cookies!
And it's no mere editing mistake: "Japanese" and "fortune cookies" are mentioned several times together.
How can I trust an author who is this sloppy with details?
I finished the book disillusioned and convinced that it was written only to cash in on the tech boom. If you take only one message away from "The Eternal E-Customer", let it be: Get the details wrong at your peril. Sweat the small stuff.
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Summary: Fun Without Sacrificing Insight!
Review: The author made the book easy to follow and enjoyable to read -- without sacrificing the content at all. Reading the book was like sitting down with him and being given a private lecture on e-business. As a customer, I could see how companies have handled their businesses in the Internet era in terms of customer relationships. The aurthor's insight and optimistism toward Internet technology has widened my view. I sent this book to my uncle as a gift. I am sure he, who is a company CEO, will enjoy it as I did.
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Summary: eternal ecustomer review
Review: The web is a constantly evolving metaphor for electronic, people-less commerce. As the recent dot com bomb has illustrated, there's nothing magic about a web site. You have to treat customers like customers and provide a service. Customers don't care if you have trouble setting up a database or links between your phone lines and your ecommerce site. What they expect, they get -- or they go away, never to return. The Eternal Ecustomer does a masterful job at peeling through the layers of jargon and hype that cover the web and exposes the bare nerves of the business-customer relationship. After reading this book, you can't help but "get" why the latest downturn in web stocks was inevitable. IT also illustrates why the winners will be playing by the rules defined here.
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Summary: The Eternal E-Customer
Review: This book has worthwhile insights for everyone. Say you've never been sure of the meaning of stickiness, haptics, chatter bots, or auto-cannabilizing markets. Or say you know all that and want some practical resources for finding emotionally intelligent interface (EII) components. Bergeron provides all that, and in an engaging style that is knowledgeable without being esoteric. He uses believable, real-world scenarios to make his points and illustrate one of the major complaints about e-business: its lack of warm fuzzies to make customers want to come back. The Eternal E-Customer explains how a properly used EII can create an emotional bond between a company and its customers, a bond that means customer loyalty and continued business. As Bergeron puts it, "If establishing a Web site is like having a child, then creating an emotionally intelligent Web presence is like raising a chld prodigy." After reading this book, managers should feel that they've done some graduate-level homework toward the future of business.
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Summary: Not for people in the business
Review: This book is not for people in the business of developing web sites for a living. The table of contents looks to be so promising with things like emotionally designed interface, etc. In the book, most concepts are not described well at all or they are described seemingly by someone who's just getting their feet wet in the biz. I hardly ever find a web book that I don't glean a couple interesting tidbits from but this is my first one. It's great if you're getting your feet wet, not so great if they're already wet.
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Summary: Ecomerce Review
Review: This is a GREAT book. It's the firt business and technology book that I've ever been able to read, cover to cover, without falling asleep or tossing the book on the shelf, never to open it again. I can't wait to experience the Bots that the author talks about. One day, every web site will have to use the technology described in this book.
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