Strategic Marketing for the Digital Age

Rating:
Summary: A very practical book that takes away the mystery
Review: For people who are intrigued by the current trends in marketing, particularly cybermarketing, and need a primer on all facets of digital marketing, this is a book that explains every element in a very readable format. The chapter on terminology and current technology is worth the price of the book alone. Most importantly, the book puts marketing on the internet into a broader context. Many books on marketing claim to take a strategic perspective but the reality is far removed from the claim. This book is strategic in its focus and it is one that I will dip back into frequently. Very much recommended for consultants and Marketing Managers.