<< 1 >>
Rating: 
Summary: Tons of great material - overpriced for a book
Review: Corey Rudl has put together a solid set of information here, with examples and specific strategies that work. I paid the $200 for the course and kept it, using one of the strategies paid for the course cost in a matter of days.I do agree that the book heavily promotes the company's software, but the process by which the author does this, to generate backend revenue, is in itself an excellent example of internet sales and cross selling in action. The promotion is a bit overdone re: the authors mailloop and other software programs, but, there are other programs out there as well. I got excited about the ideas, and ramped up several new strategies, eg emails and affiliate programs, immediately on reading the book and am doing well with it. Hey if you don't like it he has a lifetime guarantee on the book, that's pretty confident. I've returned many junky books, this course is not among them, a 'keeper'.
Rating:
Summary: Excellent resource for marketing your business
Review: Corey Rudl has put together a solid set of information here, with examples and specific strategies that work. I paid the $200 for the course and kept it, using one of the strategies paid for the course cost in a matter of days. I do agree that the book heavily promotes the company's software, but the process by which the author does this, to generate backend revenue, is in itself an excellent example of internet sales and cross selling in action. The promotion is a bit overdone re: the authors mailloop and other software programs, but, there are other programs out there as well. I got excited about the ideas, and ramped up several new strategies, eg emails and affiliate programs, immediately on reading the book and am doing well with it. Hey if you don't like it he has a lifetime guarantee on the book, that's pretty confident. I've returned many junky books, this course is not among them, a 'keeper'.
Rating:
Summary: Tons of great material - overpriced for a book
Review: Corey Rudl provides an incredible amount of information for the newbie to Internet marketing in a "down home" casual sort of way. He admits up front that he doesn't have a PhD and he may not write 100% grammatically correct, but he will give you lots of useful information. True, he does market products his company either owns or partners with another organization, but he gives you so many ideas and strategies to market your business on the Internet that you feel as though you got your money's worth. However, even though the "book" is 650 pages, it is in two looseleaf binders, in a large easy to read font... if you were to print in a normal size font and print on both sides of each page, the book could easily fit in about a 150 - 200 page paperback that should reasonably sell for $20 - $40. But when you sell it on the Internet and can claim 650 pages in two volumes, it sounds like a lot more. Good Marketing?
Rating: 
Summary: Good for Beginning Net Marketers
Review: I bought this marketing course about 4 years ago when many of Corey's ideas were a lot fresher. Corey even goes so far as to explain how to farm and exploit people's email addresses, essentially giving a lesson in how to SPAM which is a definite no-no especially now adays. Since that time I've read many other Internet marketing books and many of them echo the themes and methods contained here. So for the beginning marketer this is a great entry into the world of ezines, newsletter marketing, autoresponders and how to build a mailing list. These are fundamental marketing tools and principles that are beyond doubt. But if you've been at it for any length of time you'll quickly find that much of this is now old hat. And the fact that it was written before the dot com bust, makes many of it's claims ring hollow.
Rating:
Summary: Good for Beginning Net Marketers
Review: I bought this marketing course about 4 years ago when many of Corey's ideas were a lot fresher. Corey even goes so far as to explain how to farm and exploit people's email addresses, essentially giving a lesson in how to SPAM which is a definite no-no especially now adays. Since that time I've read many other Internet marketing books and many of them echo the themes and methods contained here. So for the beginning marketer this is a great entry into the world of ezines, newsletter marketing, autoresponders and how to build a mailing list. These are fundamental marketing tools and principles that are beyond doubt. But if you've been at it for any length of time you'll quickly find that much of this is now old hat. And the fact that it was written before the dot com bust, makes many of it's claims ring hollow.
Rating: 
Summary: Overpriced for basic information
Review: I simply want to say that this book contains tons of tips and tricks that you can't find anywhere else. It teaches you tricks on web designing (how content sells not graphics), how-to get higher search engine rankings doing special tech he specifies in the book, email marketing, how-to create a killer salesletter, newsgroups adverting, classfied ads, how to get traffic from huge ISP like AOL/Compuserve, and much much more regarding Internet Marketing. This book is a must have it helped me explode my sales by over 800%...
Rating:
Summary: Overpriced and Overhyped
Review: I think the course has a ton of useful information. For someone like me who really did not know what to do with a web site it helped. There were a few writing errors though which is why I did not give a 5. I was one who was caught up in getting a web site but did not know what to do when I got it running. So, the book kind of saved the day for me.
Rating: 
Summary: Brilliant course that generated [$ $$]for me in one year!
Review: If you want to have a succesfull business on the Internet you just need to have this book. I don't understand the negative reviews here. I learned not only a lot of usefull tricks but got a new mindset on Internet business thanx to Corey Rudl. As of yet I applied only 10-20% of the course and grown my Internet business from scratch . Not only did I manage to quit my regular job, but also I now have 3 employees myself. Want to have a succesfull Internet business? Get this book!!! Robert Heessels, Belgium.
Rating: 
Summary: Overrated
Review: One would think that when spending nearly $200 that is claimed for a book that is claimed to be the be all and end of all courses on its subject it would have at the very least been carefully edited. What you get are two looseleafs into which you insert several hundred typed pages that are replete with spelling and grammatical errors. And, while there is useable material here, you are paying $197 for a thinly veiled manual of huckstering numerous software programs which either pay Internet Market Center commissions or that they own outright. Much of this software is buggy, troublesome and poorly supported, and for the most part much better can be found elsewhere. Same for this so-called course. There is much better out there for much less. Among the numerous worthwhile sources of material are Webonomics, and Make Your Site Sell. Avoid this one despite what IMC's shills want you to believe with their rave reviews.
Rating:
Summary: Overpriced for basic information
Review: This book is really full of common sense, but if you are new to web businesses, it may be of help but not worth the price tag. Mr. Rudl's website has several "ANNOYING" pop-ups that made me want to leave immediately. There are a lot of common sense themes in the book that can be found on any web-based business site, and a lot of the information is out-dated in my opinion. There is one good thing about the book though, and that's that it puts a lot of information together that would take a while to get on your own. In my opinion, Mr. Rudl is a good salesperson with good marketing skills. He makes his money by hawking his wares on his site, and it looks like he makes money by being an associate for other websites with "featured" products on his website. I don't recommend this "book".
<< 1 >>
| 
