The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace

Rating:
Summary: Excellent. Really well--written both for novices and expert
Review: Simply great overview and details on carrying out a marketing campaign using the Web and the do's and dont's of netiquette. He pays a great deal of attention to the concept of community.

Rating:
Summary: Very Basic
Review: This book is best used by novice Internet users. If you are familiar with the Internet, don't waste your time. You know most of what is in this book and I guarantee you will figure out the rest on your own as you go through your promotional plan.