1 Business, 2 Approaches: How to Succeed in Internet Business by Employing Real-World Strategies

Rating:
Summary: Good general overview, although not entirely extensive.
Review: Perhaps I merely expected too much, however, I found this book to concentrate on only half of the battle in creating a successful internet business. It gave a general summary of the Internet and the different types of hosting methods for the site, and then concentrated completely on promotion. That hardly constitutes a solid explanation of the subject, beginning to end. What about, in detail, managing orders, purchasing neccessary equipment, dealing with manufacturers and retailers, etc? I can't say I'd reccomend this for anyone seeking an in-depth explanation of all aspects of internet businesses.

Rating:
Summary: A very down to earth book
Review: The book cuts all the hype around E-Commerce phenomenon and boldly states that Internet ultimately is a tool, a very powerful one though, and like any other tool is as good as the user.

As an Electronic Commerce Consultant from Bombay, India, I really like the way autor has integrated real life marketing strategies with ones on the Internet. The strategies are applicable to businesses globally, and not just in countries which are way up in Internet maturity and penetration.

Rating:
Summary: i like the book
Review: the book was very useful, and interesting