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Web Marketing Cookbook |
List Price: $39.99
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Reviews |
Description:
The Web Marketing Cookbook lives up to its name with easy-to-navigate Web site recipes. This excellent reference guide will help first-time Internet developers create winning Web sites. The book gives technical and marketing information for dozens of Web site templates, including price/parts lists, what's new pages, and event registration forms. One of the book's greatest strengths is its explanation of how to make your Web site a vehicle for your business goals. For example, to promote new products to existing customers, the book suggests linking another part of your Web site to your press release page. The Web Marketing Cookbook's question-and-answer style of organization makes it easy to find and digest technical and marketing information. Quick-glance charts give examples of several types of business Web sites and the included CD-ROM contains dozens of ready-to-use Web page templates, image files, and utility programs.
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