Black Enterprise Guide to Technology for Entrepreneurs

Rating:
Summary: Delivers On Its Title
Review: I found this book particularly well done and interesting in two aspects. First, I was impressed that this was truly a book for the African American and for the "Black Enterprise" population internationally. So much research is incorporated, without making it hard to read. I felt I had a much better understanding of the needs as well as the contributions of that population after reading the book.

Secondly, this was a great practical book on technology and how to use it to further a business. I am not a tech person, but I had no trouble understanding any of it, and I learned a lot I didn't know about how to use technology in ways that will enhance the profit potential of my business. I particularly liked the chapter on Improving Your Company's Internet ROI which covers planning for your site step-by-step.

There are also over 20 pages of web sites of interest to African American entrepreneurs, and the numerous appendices including a tremendous glossary are worth the price of the book alone.

Rating:
Summary: Delivers On Its Title
Review: I found this book particularly well done and interesting in two aspects. First, I was impressed that this was truly a book for the African American and for the "Black Enterprise" population internationally. So much research is incorporated, without making it hard to read. I felt I had a much better understanding of the needs as well as the contributions of that population after reading the book.

Secondly, this was a great practical book on technology and how to use it to further a business. I am not a tech person, but I had no trouble understanding any of it, and I learned a lot I didn't know about how to use technology in ways that will enhance the profit potential of my business. I particularly liked the chapter on Improving Your Company's Internet ROI which covers planning for your site step-by-step.

There are also over 20 pages of web sites of interest to African American entrepreneurs, and the numerous appendices including a tremendous glossary are worth the price of the book alone.