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Rating: 
Summary: A Big Fan
Review: I found the book very insightful and interesting to read. There is quite a bit of valuable information for new companies, and great ideas to help established companies stay focused. Ms. Coleman uses actual business examples of her theories in the book which drives home the value of the information.
Rating: 
Summary: The Green Banana Papers
Review: I found the book very insightful and interesting to read. There is quite a bit of valuable information for new companies, and great ideas to help established companies stay focused. Ms. Coleman uses actual business examples of her theories in the book which drives home the value of the information.
Rating:
Summary: A Big Fan
Review: I wish I had bought Green Banana Papers before ever spending a dime on marketing. It's a candid conversation with a talented marketing veteran who has made a career out of making the tough decisions and winning. Coleman anticipated all my questions and answered each with clarity, intelligence and humor. Where's the sequel? I don't want the conversation to end!!!!!!!
Rating:
Summary: Pick Up, Put Down, Pick Up - A Great Reference
Review: This book is packed full of extremely timely and useful information for those who want to know what an 'intuitive thinking' marketing pro knows. It's fresh and practical, so it gets 4 stars. The layout and design is clean, crisp and draws you in with packaged snippets of advice and examples. Clean, simple visual communications bumps it up a star for me to a 5.Keep it around as a reference, pick it up and read a few pages, flip through it until your eyes zoom in on a few words that catch your attention. You'll either learn something or have something you believe to be true reconfirmed. A great reference!
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