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Rating: 
Summary: Nice titles, low value
Review: At a first look, this book appears to address all you would like to learn about B2B.
However the actual content behind such interesting titles does not match the expectantions it raised to me: sometime it is very poor, sometime it is very generic or specifically related to a single software provider viewpoint (C1).It has been a wrong buy for me.
Rating: 
Summary: Great book packed with value
Review: I have been active in eBusiness ranging from large multi-nationals to smaller start-ups and I found this book to hold some great insights and practical advice for navigating both the business and technical issues related to development of a successful online business. Warren Raischs'vision of the value of developing trust networks as well as using the online venues for capturing marketplace knowledge were very useful. It was a good purchase for me.
Rating:
Summary: A "Must Add" To Your Collection
Review: Over the years, the Peppers and Rogers duo have made an outstanding contribution to the field of marketing and the process of developing relationships with customers. "One to One B2B" is another installment. This well-written book builds on their earlier works and does a great deal to define in a tangible fashion the new "customer relationship mentality" that is so essential for all organziations to consider in today's real economy. The book is thought provoking and stimulating. It is evident the authors who have pioneered the bulk of the original thinking and philosophy underlying customer relationship management want to share their compelling philosophy. They are very convincing in citing the numerous advantages that accrue to those who embrace their approach to winning and retaining customers. And, this book seems to be committed to showing a straightforward, direct blueprint for implementation. The first chapters constitute a worthwhile review of well established, familiar concepts, but they also offer some different slants that are extremely valuable supplements. The authors, in the spirit of the "learning relationshp", revise and modify to incorporate the most recent developments in the field. The updates and refinements are definitely added value. The middle five chapters are central to the book's mission. Here the reader experiences very detailed coverage of companies and organizations that have adopted the "one to one" way of doing business. This section of the book provides this detailed description in case study format illustrating the steps of implementation and explaining the benefits associated with each implementation phase. New concepts such as a "customer touch map" are very worthwhile additions to the CRM arsenal. The chapters cover a broad range of case studies including such divers applications as Dell Computer and LifeWay Christian Resources. All of this makes for a very rewarding reading experience. And, in keeping with their well established literary charcter, Peppers and Rogers have an eye to the future that they share with the reader. For example, they don't shy away from offering advice to Dell on future direction in light of the challenges posed by the current environment. And, they take time to weigh the eventual impact of a B2B world that is rapidly extending its scope, offering assessments from their very informed perspectives. As an academician who has spent considerable time studying the CRM movement and consulting with companies that embrace the same, this book definitely offers value and is must for anyone that is committed to the idea of cultivating and preserving customer relationships.
Rating:
Summary: A "Must Add" To Your Collection
Review: Over the years, the Peppers and Rogers duo have made an outstanding contribution to the field of marketing and the process of developing relationships with customers. "One to One B2B" is another installment. This well-written book builds on their earlier works and does a great deal to define in a tangible fashion the new "customer relationship mentality" that is so essential for all organziations to consider in today's real economy. The book is thought provoking and stimulating. It is evident the authors who have pioneered the bulk of the original thinking and philosophy underlying customer relationship management want to share their compelling philosophy. They are very convincing in citing the numerous advantages that accrue to those who embrace their approach to winning and retaining customers. And, this book seems to be committed to showing a straightforward, direct blueprint for implementation. The first chapters constitute a worthwhile review of well established, familiar concepts, but they also offer some different slants that are extremely valuable supplements. The authors, in the spirit of the "learning relationshp", revise and modify to incorporate the most recent developments in the field. The updates and refinements are definitely added value. The middle five chapters are central to the book's mission. Here the reader experiences very detailed coverage of companies and organizations that have adopted the "one to one" way of doing business. This section of the book provides this detailed description in case study format illustrating the steps of implementation and explaining the benefits associated with each implementation phase. New concepts such as a "customer touch map" are very worthwhile additions to the CRM arsenal. The chapters cover a broad range of case studies including such divers applications as Dell Computer and LifeWay Christian Resources. All of this makes for a very rewarding reading experience. And, in keeping with their well established literary charcter, Peppers and Rogers have an eye to the future that they share with the reader. For example, they don't shy away from offering advice to Dell on future direction in light of the challenges posed by the current environment. And, they take time to weigh the eventual impact of a B2B world that is rapidly extending its scope, offering assessments from their very informed perspectives. As an academician who has spent considerable time studying the CRM movement and consulting with companies that embrace the same, this book definitely offers value and is must for anyone that is committed to the idea of cultivating and preserving customer relationships.
Rating: 
Summary: Solid Reference Manual for eCommerce Managers
Review: This book is filled with solid concepts, emerging ideas and insightful input on the future of electronic Marketplaces. As a B2B Marketplace consultant, I found this book contained many fundamental ideas for aiding clients in understanding, implementing, and participating in eMarketplaces. This book reads like a reference manual, so be prepared to absorb a lot of details in a short timeframe. One downfall is the unfortunate typographical errors throughout the book (including pg. 22 where an entire paragraph is repeated!) The author can also be a bit overly wordy, but these shortcomings haven't stopped me from ordering more for my clients and co-workers!
Rating:
Summary: Great B2B reference for 2001
Review: This book is packed with information about the current state of B2B marketplaces. Raisch presents an evolutionary model of B2B markets. There are a large amount of errors and repetitive information. One could complain or be grateful that the book is interesting enough to overlook its shortcomings. The structure of the book and content are definitely worth these errors. This book is a good overview of B2B marketplaces from today's view. One could call it the B2B eCommerce "Bible" since it is presented more as a reference than an analysis. There is not a good indication of where some companies he references will be in the near future.
Rating:
Summary: Good, current overview
Review: This book provides considerable information about the current state of B2B marketplaces. The book is not particularly well-edited and the same information is repeated in several places. The book could easily have been published at one-half its length and provided the same information. Raisch presents a four-level model of the evolution of B2B markets, Order Management, Business Community Integrators, e-Marketplaces, and Value Trust Networks. Although he talks about the last two quite a bit (especially Value Trust Networks), he never really defines them or gives good examples. He talks about what they might accomplish, but never gives the reader an idea of what they look like or what they will look like. Aside from these negatives, the book does provide an excellent overview of the current state of B2B and a good analysis of where it might be headed.
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