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Roger C. Parker's Guide to Web Content and Design |
List Price: $39.95
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Description:
This is an exceptional book for marketing professionals who want to design a professional, informative Web site for existing and prospective customers. The author discusses the steps involved in making such a site successful--planning, content, design, involvement, production, follow-up, promotion, and maintenance--and emphasizes that these aren't linear steps but part of a cyclical process wherein you constantly evaluate the effectiveness of your company's site. You get advice on examining other Web sites, focusing on the proper message and information for your target market, overseeing design and administration efforts, and keeping your site up-to-date and improving on it when necessary. This nontechnical guide even teaches you HTML, tables, and frames, and discusses design basics such as appropriate usage of fonts and colors. Full-color screen shots of successful and not-so-successful Web sites help illuminate these points. Each chapter ends with a worksheet that you use to evaluate what you need to do to accomplish the particular step under discussion.
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