Territories of Profit: Communications, Capitalist Development, And-The Innovative Enterprises of G.. F. Swift and Dell-Computer (Innovations and Technology in the World Economy)

Rating:
Summary: Informative and intriguing
Review: The author does a wonderful job of bringing together two firms that are seperated in time, space and industry and draws a rich tapestry of parallels between them. Strong recommendation for anyone interested in understanding how the Internet/E-commerce affects firms, firm strategy and industrial organization with an intriguing parallel from the 19th century. The author provides a convinving argument that firms do not simply react to market forces but actively attempt to shape the market (in the case of Swift and Dell successfully) to meet their needs for profit and control.

Rating:
Summary: Pure idiocy
Review: Unfortunately, author takes enormous liberties in connecting two terribly disparate entities. As a result, the book looses its credibility very quickly.