Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series)

Rating:
Summary: Especially intriguing are the case histories
Review: Others books have focused on research pros who work in various fields; Super Searchers On Madison Avenue tackles those who function in the advertising and marketing world, using interviews with researchers who find and analyze information for fueling new product launches and ad campaigns. Especially intriguing are case histories showing how successful researchers made the change from traditional careers to being an online researcher.