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Rating: 
Summary: Great Summary of the Internet's Distinct Business Values
Review: Everyone talks about the value of the Internet and without a doubt there are many. If you want to learn about the key distinct business values of the Internet, read The Clickable Corporation. There is so much being written about the Internet, it is refreshing to find a book like this one that nets down and presents the key points without taking volumes. The eight distinct advantages help get your arms around the complex world of the Internet and its implications on business. I just wish the examples had more detail.
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Summary: That's just great... now what about me?
Review: If you want to hear a whoppingly good reivew of a job well done, this is the book for you. If you want to know the ups and downs of how they did it, look further. This overivew of one good effort after another gives scant to no insight into the machinations of their business plans, strategies, challenges, or process focus. While Seinfed may believe "not that there's anything wrong with that..." it is a canvassing of top seed efforts that leaves the reader very little better off than before.
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Summary: AWESOME!
Review: If you want to know where you're going in the world of E-Commerce, get this book. It's the map you can't be without. If you want to be hip with all the right e-strategies and e-words and e-phrases, you can't go wrong with "Clickable".
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Summary: Great Installment-Reader!
Review: The book has great cases and like a good collection of short stories can be read with ease and patience. Given that most of us keep fairly busy and quality reading time is scarce, this book is a great one to read in installments. Moreover, the chapters are self contained and the simplistic style makes it easy to navigate .
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Summary: Great Book for E-Commerce Beginners
Review: The Clickable Corporation is an excellent overview book for those who want to START understanding the e-commerce and how to apply it in their own business. It is very practical (the use of case stories around 8 key themes) and lacks pretence or jargon that intimidates in many other publications.
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Summary: Great Summary of the Internet's Distinct Business Values
Review: The Clickable Corporation is very readable with some great insights on how successful companies are making the most of the Internet - right now.The best thing about the book is that it profiles actual companies- some old line, others Internet born- and describes in detail their successful (and not so successful) strategies. We learn from both their successes and early failures. The use of actual case histories makes the book much more valuable than simply reading some expert's opinions and theories on what may or may not work on the Internet. These are proven strategies.These companies are out there getting results today! As business people we can either learn these lessons here in the pages of the Clickable Corporation or learn them painfully and at greater expense in the open marketplace. I, for one, am glad I learned my lessons here. A definite buy!
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Summary: 8 Simple Principles to follow on your Internet site.
Review: This is a very simple book - it has less than 170 pages with 9 chapters covering 8 basic principles that any Internet site needs to follow in order to succeed. Of course, these are necessary but not sufficient principles. The authors of this book came up with these 8 principles after studying 25 well known companies (like FedEx, Northwest Airlines, Peapod, etc.). The first chapter is just to get you interested, motivated, and primed for the rest of the book. The authors examine a few popular misconceptions (they are misconceptions based on the authors' opinions, not necessarily reality) that one may have about the Internet - like 'Internet customers are vulnerable to theft'. This is no longer a misconception, it is a reality for the many Internet customers whose credit card numbers have been stolen on the Internet as evidenced by some recent high-profile Internet crimes. After addressing the so-called misconceptions, the authors then briefly discuss the 8 principles in the rest of the book. The 8 basic principles are that you have to provide - INFORMATION, CHOICE, CONVENIENCE, CUSTOMIZATION, SAVINGS, COMMUNITY, ENTERTAINMENT, and TRUST. Now that we have all seen these basic principles work for various successful websites, I don't think anyone would argue that these principles are wrong. It was refreshing to read these principles in the context of how they were used by the 25 companies. I had to ignore the fact that the authors of the book were part of the now defunct Arthur Andersen. The book's website is no longer functional. This may not have anything to do with the book not following its own principles but possibly everything to do with the now infamous Arthur Andersen and Enron scandal. The book's website was tied to Arthur Andersen's website so when the latter's website was taken down, the book's website automatically came down with it. It's a pity because I would have liked to see what the site contained and if it followed the principles presented in the book. When I purchased a copy of this book, it was a bargain book at Amazon and I have not regretted the purchase. At a bare minimum, I use the principles in the book as a sanity check when maintaining my various websites. I would definitely recommend buying this book if it is still being offered at a bargain price. Enjoy this simple read!
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Summary: Large consulting firms are thinking like "virtualpreneurs"
Review: When I bought this book I was pleased to see that the large consulting firms are beginning to think like "virtualpreneurs." This book belongs in the library of all students of Web-commerce.
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