Rating: 
Summary: Book overlooked Fiorina's poor performance
Review: This book, unfortunately, did not have real coverage in the two areas that I regard as most important: quality of sales and marketing execution and wisdom of business investment decisions. When any CEO steps into a position like the one Fiorina did, what investors most want is the highest quality marketing and sales of existing products and the best business judgement available concerning future investments. Anders' famously tells us what the HP Board had for lunch one day but failed to provide insight into these two key areas.There were major failures in both areas that Anders could have warned us about. For example, HP has fallen from number 3 when Carly took over to number 6 in the digital camera market. It was critical to move from number 3 to at least number 2 in this market in order to have a good business here and instead we find she fell to a pathetic and unsustainable number 6. Her VP responsible for this disaster still has his job, apparently with an office near a beach in San Diego. Before Carly, when this general area was a wildly successful one for HP, a previous HP VP lived close to the key HP imaging site in Boise, Idaho. Anders could have warned us this was failing and why. I was also very disappointed that Anders did not warn us about the poor new business investment decisions being made Fiorina aside from Compaq. Heavy investments in "digital entertainment" may provide Carly with an excuse for her hobnobing with Hollywood and music industry people but is unlikely to yield much in the way of profit. About the time he retired Jack Welch (former CEO of GE) mentioned that he had never met Carly. I doubt she has much time for people like Welch that were in the position to buy billions of dollars of HP products because she spends so much time with people that are unlikely to buy anything including Bill Clinton, Jesse Jackson, Sheryl Crow, Oprah Winfrey, Ben Affleck, the Sopranos etc. There does not appear to be a real business agenda here -- it seems social in nature. This obvious perspective should have been noted in Anders' book. Surely the fact that Carly Fiorina has taken her eye off the ball at HP, and this has been going on for many years, deserves to be at least duly noted.
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