Rating: 
Summary: Great Pictures
Review: This book has the most complete photo history of Apple's computer line that I have seen. Although it does not go into as much detail as I would've liked. Overall a great book to leave on the coffee table.
Rating: 
Summary: Cool!
Review: This book is a book! It is about computers
Rating: 
Summary: a glaring problem with the book
Review: This book offers a comprehensive look at Apple's design, to be sure - and it's a story worth telling. However, the presentation is fundamentally flawed in that it reads like propaganda from the Jobs machine. The fact of the matter is that Jobs had very little to do with design at Apple, or with anything else that Apple did well, for that matter. The myth of Jobs is a nothing more than a fraud - an incredibly successful fraud.
Rating: 
Summary: A beautiful book, badly in need of an editor
Review: This is a beautiful book showing the evolution of Apple's industrial design. Apple is the only company whose industrial design is worth such a book. The history is interesting, and it's fascinating to see how designs evolve.There are two problems with this book which caused me to give it only 3 stars. The first is that it desperately needs a copy editor. The spelling and grammar errors would be unacceptable from a college freshman. Several times, a reference to a picture gives the wrong plate number. I expect much better from a book on excellent design. A minor gripe is that it's not clear who the intended audience is. Some technical terms are defined (though for the lay audience it would help to have a couple of pictures to illustrate terms), but many are not. As a lay reader, there were ideas I just didn't get, even as I appreciated the beauty of the work they described. If these two problems were fixed, I would give it 5 stars.
Rating:
Summary: Apple's computers are truly the works of artists. It's a 10!
Review: This is a fantastic "insider" look at the work of Apple's Industrial Design Group. Tons of beautiful photography illuminated by intriguing background information on many projects such as "Blackbird" and "PopEye." A must have for any Apple fan-- especially artists and designers! My only disappointment was that we may never see many of these projects! (And i wish there were even MORE photos and concept art!)
Rating:
Summary: A must for any Apple evangelists out there!
Review: You have to wonder where Apple went wrong? This book is a doorway to Apple's genius. Since the very begining Apple had designs that blew people away and to this day they are still amazing. The iMac is a fine example of Apple's Design Group. Let's hope Apple will continue this. BTW the book is WONDERFUL! BUY IT!!!
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