Rating: 
Summary: Nothing Else Like It
Review: There are a lot of good e-commerce books all of which are well intentioned, but few of which really inspire. Then there's "StrikingItRich.com". Because it only has real world examples, prepare yourself to be completely motivated, inspired and downright dizzy with excitement. Jaclyn Easton doesn't tell you how to be successful, she proves it by introducing you to people just like yourself, who, with as little as $30 started websites now worth millions. The book focuses on all types of sites, including B2B and subscription sites (those which charge a monthly entrance fee) in addition to consumer retailing and content ventures. What I found most rewarding is how different each story is. This could have been the same tale told 23 different ways. These profiles are as different as can be, each with a fresh perspective that practically insures that your web business can be one of the ones striking it rich too.
Rating:
Summary: People With Bad Comments Did Not Read This Book
Review: While most people who reviewed this book gave it 5-stars there are couple who rate it less. I can tell you as someone who has read "StrikingItRich.com" 3 times and bought 7 more copies for business associates that these "bad reviewers" could not have read this book. Citing some of these sites as not successful? Nuts! Easton gives us all the revenue numbers. These are not "home spun efforts" as one of these commentors below wrote, but bona fide business with anywhere from 1-100 employees. If you're not serious about making money online don't read this book. If you are, "StrikingItRich.com" will become your bible. Better yet it will insure your success and inspire you as you read these stories of folks just like you and I making it big.
Rating: 
Summary: An interesting look at small and effective successes
Review: This book is a product of the Internet boom / bubble and not all of these seb businesses have survived. However, a surprising number have. Some were sold while others evolved one way or the other. It is quite an interesting to read about how these businesses viewed their markets at the height of the boom and then look at how things are today. I think the book has a couple of good points to make. These sites were not funded by huge amounts of venture capital. They are all small sites that have done well for people who had a specific expertise, who thought small in a tightly focused way, and who used the web to broaden their reach to a proven client base. There are thousands of successful sites just like these and this type of thing can be done thousands of more times by intelligent business people. My advice, however, is that unless you really KNOW what your plan and goals are, don't spend your hard earned cash until you are certain you have minimized your uncertainties. Of course, to be an entrepreneur is to have more risk than regular folks are willing to take on. But spend more time getting ready and learning your business rather than recklessly diving in head first to see how deep the pond is. If you don't you could end up spending a lot of money on a website that will be nothing but a drain on your precious cash and time.
Rating:
Summary: People With Bad Comments Did Not Read This Book
Review: While most people who reviewed this book gave it 5-stars there are couple who rate it less. I can tell you as someone who has read "StrikingItRich.com" 3 times and bought 7 more copies for business associates that these "bad reviewers" could not have read this book. Citing some of these sites as not successful? Nuts! Easton gives us all the revenue numbers. These are not "home spun efforts" as one of these commentors below wrote, but bona fide business with anywhere from 1-100 employees. If you're not serious about making money online don't read this book. If you are, "StrikingItRich.com" will become your bible. Better yet it will insure your success and inspire you as you read these stories of folks just like you and I making it big.
Rating: 
Summary: A *must* read for anyone doing business online
Review: StrikingItRich.com could very well be classified as a "motivational book for online marketers"! With all of the get rich quick schemes and scams, it is indeed refreshing to find real stories, about real people, and real successes in the online world. There is ample variety to demonstrate that there are still multiple opportunities for building a solid revenue stream from an online business. Each of the profiled companies were doing a very respectable amount of business online. Even so, the unspoken message, the one that I believe online businesses will find most valuable, is that if *these* companies can make this kind of an impact on their bottom line, then there is hope for the smaller merchant or businessperson that is not looking for a 7 figure revenue generator, but would be quite content with a 5 or 6 figure addition to the bottom line. I fully intend to give this book to every one of my online clients. I eagerly await Part II.
Rating:
Summary: Even now, most of these dot coms still exist
Review: I came across this book gathering dust in my book case, and thought, ha, how many of these still exist? I sat down at the computer to check them out. I couldn't believe it -- all but one still exist, and in fact are doing very well. Jaclyn Easton really did an amazing job here. What is interesting about these companies is that most of them had a "niche" audience -- they weren't trying to be all things to all people. The people who started them had a specific knowledge of a specific field, and knew exactly who they'd be selling to. Quite a lesson....
Rating: 
Summary: Laughable
Review: If this book was written in 1995, I could excuse its lack of understanding of the Internet. The book takes a look at 23 pure play Internet based companies. Some of the cases were compiled 4 or 5 years ago when the Internet was still in its infancy and many big retail companies did not yet have an Internet presense. The author naively assumes that because a company such as tape.com set up a web-site and sells TDK cassettes at wholesale prices that the company will be wildly successful. The book fails to recognize that these fly-by-night "dot-coms" were taking advantage of a temporary window of opportunity which has since passed. The author's message is actually "you can do it too - just throw up a web page and start selling" rather than "look at what some people were doing in the early days on the Internet". The only value this book has is from a historical perspective but in general, we've all heard these stories before and the message is all wrong. (Ironically, a lot of these "companies" have gone belly-up recently.)
Rating:
Summary: #1 of the Best Books I found for Starting an Online Business
Review: This was one of the first books I read on starting an onlinebusiness. Read it with a highlighter in hand, and re-read the manytips offered. I have contacted several of these companies forexpansions on their tips and I always hear back with helpfulinformation. This is how we help each other,by sharing. Whyre-invent the wheel. I refer back Easton's site often for updates onthe sites and for more tips. Can't wait for the updated version.This was the single most inspiring book for me to start my own .com!
Rating:
Summary: Nothing Else Like It
Review: There are a lot of good e-commerce books all of which are well intentioned, but few of which really inspire. Then there's "StrikingItRich.com". Because it only has real world examples, prepare yourself to be completely motivated, inspired and downright dizzy with excitement. Jaclyn Easton doesn't tell you how to be successful, she proves it by introducing you to people just like yourself, who, with as little as $30 started websites now worth millions. The book focuses on all types of sites, including B2B and subscription sites (those which charge a monthly entrance fee) in addition to consumer retailing and content ventures. What I found most rewarding is how different each story is. This could have been the same tale told 23 different ways. These profiles are as different as can be, each with a fresh perspective that practically insures that your web business can be one of the ones striking it rich too.
Rating:
Summary: I've Read It 3 Times
Review: There is so much incredible information in this book that I have read it three times, using a highlighter pen of a different color each time. If only all other Internet books were as good as "StrikingItRich.com"!
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