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Rating: 
Summary: Collected Dividends
Review: The book contains so much information and strategic thinking that is unfound in similar literatures. While reading the book, the Authors are guiding you to traverse the frontiers of marketing, management, and communication and yet the concepts and case studies of many world renowned companies are seamlessly fused together for an answer: To reap dividends in Asia's digital business environment. Other assets found in the book are that chapters can be independently read for individual interests and also the charts contain excellent works of valuable research, analysis and presentation. At the time of reading the third capter, I felt that I have already harvested dividends handsomely.
Rating:
Summary: Dividends collected
Review: The book contains so much information and strategic thoughts that is unfound in similar literatures. While reading the book, I was guided by the Authors to traverse the frontiers of Marketing, Management and Communication and yet the concepts and case studies of many world renowned companies are seamlessly fused together to answer one question: How to reap divideds in Asia's digital business environment? Other assets in the books are that the chapters are well organised so each one can be independently written to cater for
individual interests; also the charts show works of valuable and serious research, analysis and presentation. I felt I have collected handsome dividends already at the finish of the third chapter,
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