The M-Bomb: Riding the Multi-channel Whirlwind

Rating:
Summary: Insightful!
Review: You live in a landscape littered with deflated stock indexes and failed dot-com ad campaigns, so perhaps you are prone to think that this Internet deal is a fad, like the hula-hoop. According to author Geoff Webb, if you think the Internet will fade away, you are very wrong. The true Internet explosion hasn't happened yet, but it will. Once it does, business will become so competitive that companies that haven't adapted to the new multi-channel reality - in which customers will expect a vast array of new ordering and delivery services at no extra cost - will fade away. Speed is of the essence. Older companies must form partnerships to get their competencies up to a competitive level. If hierarchies, dead weight and slow adapters obstruct radical change, you must discard them. We [...] hear the essential message: a Darwinian "adapt or die." Adapt to the new multi-channel reality or whither away. If you want to see the future, look here.