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Summary: A business book for e-commerce entrepreneurs and managers
Review: Businesses with up to 250 employees will get strategies, solutions, and e-commerce advice here. You'll find out how to focus your online business goals, establish branding, create community, understand legal issues and the technical back end, work with designers and developers, and build and promote your e-commerce website. You'll also discover what makes e-commerce work. E-commerce is more than just selling online; it's any kind of business conducted online. E-commerce can include retail, publishing, education, manufacturing, project management, marketing, entertainment, and more. Whether you intend to start an online-only company or extend your exisiting company into the electronic marketplace, this book will enable you to make sound business decisions and follow through on them, all the way from concept to assessing your success.
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Summary: A Must Have!
Review: Great advice for anyone who wants to do business online. Well-written by a real expert. You won't find better guidance anywhere.
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Summary: An excellent basic primer for e-commerce entrepreneurs.
Review: Here's another primer linking small business efforts to e-commerce basics; from building a site and understanding database and transaction processing systems to understanding how to best hire a Web developer. Tips range from marketing a site effectively to making it easy for customers to use, making for an excellent coverage.
Rating:
Summary: An excellent basic primer for e-commerce entrepreneurs.
Review: Here's another primer linking small business efforts to e-commerce basics; from building a site and understanding database and transaction processing systems to understanding how to best hire a Web developer. Tips range from marketing a site effectively to making it easy for customers to use, making for an excellent coverage.
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Summary: A seminar for the E-ntrepreneur
Review: Here, at last, is a concise introduction to the world of e-commerce for the semi-savvy professional. Terminology, strategic planning, branding, advertising, traffic generation, and, oh yes, technology... every topic budding e-ntrepreneurs need to consider before risking their futures is here presented with clarity and grace. One caveat: those looking for strictly the technical or strictly the business side of e-commerce will find this book lacking. To explain the whole, the author had little choice but to abbreviate some of the parts.Like most titles published by Microsoft Press, this book has a decidedly pro-Redmond feel, with frequent references to bCentral, FrontPage, and other MS products and services (most notably in the section on server platforms... the author would have you believe your only choices are 2000 or NT). However, these product placements do not diminish the flow of the chapters or the value of the advice. Alas, no one book can turn you into a dot-com success story overnight (unless Jeff Bezos' diary is for sale). But this one should certainly help.
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Summary: Real, practical advice.
Review: This book isn't about just creating a website--it's about running a business! With the help of this book, I was able to come up with a plan for expanding my business into e-commerce. The book is very readable, and full of sensible advice. Each chapter moves you closer to making your idea a reality. It starts with getting real about what's going to work and steps you right through everything you need to know, all the way through building your site in the most economical way and right up to marketing it. My hat's off to this author for writing a book that's a good read and good advice, too.
Rating:
Summary: Real, practical advice.
Review: This book isn't about just creating a website--it's about running a business! With the help of this book, I was able to come up with a plan for expanding my business into e-commerce. The book is very readable, and full of sensible advice. Each chapter moves you closer to making your idea a reality. It starts with getting real about what's going to work and steps you right through everything you need to know, all the way through building your site in the most economical way and right up to marketing it. My hat's off to this author for writing a book that's a good read and good advice, too.
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