Rating: 
Summary: Comprehensive but Basic & Boring
Review: A good book for beginners, but not for anyone with at least a few months of marketing experience. All chapters have good summaries and occasional case studies. I've been doing marketing for about 2 years and find some of the general strategies helpful. For example, he advises using call-to-action strategies, but doesn't go into details about the tricks of the implementation. Also, the first chapter on direct marketing is excellent in that it ties in well conceptually with internet marketing. Overall, I would say not worth your time if you're a professional, skim it if you've had some experience, and a good buy if you're an absolute beginner.
Rating:
Summary: Comprehensive but Basic & Boring
Review: A good book for beginners, but not for anyone with at least a few months of marketing experience. All chapters have good summaries and occasional case studies. I've been doing marketing for about 2 years and find some of the general strategies helpful. For example, he advises using call-to-action strategies, but doesn't go into details about the tricks of the implementation. Also, the first chapter on direct marketing is excellent in that it ties in well conceptually with internet marketing. Overall, I would say not worth your time if you're a professional, skim it if you've had some experience, and a good buy if you're an absolute beginner.
Rating: 
Summary: Extremely useful book for B2B Internet marketeers
Review: As an Electronic Commerce Cnsultant from Bombay, India, I found this book very useful to promote businesses of my clients on the Internet.The book is a good one stop resource for tactics and trends in Internet Marketing. The third chapter itself ("Generating Leads..") is worth the investment in the entire book. I strongly recommend the book to readers from countries like India, where Internet is slowly gaining ground and people are looking for ways to utilise this beautiful medium to promote their businesses.
Rating:
Summary: Extremely useful book for B2B Internet marketeers
Review: As an Electronic Commerce Consultant from Bombay, India, I found this book very useful to promote businesses of my clients on the Internet. The book is a good one stop resource for tactics and trends in Internet Marketing. The third chapter itself ("Generating Leads..") is worth the investment in the entire book. I strongly recommend the book to readers from countries like India, where Internet is slowly gaining ground and people are looking for ways to utilise this beautiful medium to promote their businesses.
Rating:
Summary: Very practical and up-to-date (1999)
Review: Barry Silverstein gives practical and proven tips and tricks of the online direct marketing trade in combination with usefull business cases. The first two chapters are a bit basic, but you may skip them if you know it allready. You can read the book randomly and search for topics of interest. I enjoyed it a very much and found only two drawbacks: It is all Americain (examples and reference sites) and there is not much figure material to back up the theories. To conclude: If you're a marketing professional and want to have full use of the internet this is an eye opener!
Rating: 
Summary: Outstanding book and terrific companion Web site
Review: Extremely thorough but conceptual in approach. Not enough URLs cited so that reader can see these principles in action. No screen shots at all. Requires the reader to already know what the author is referring to in discussing Web strategies.
Rating:
Summary: Excellent content but overly abstract and theoretical.
Review: Extremely thorough but conceptual in approach. Not enough URLs cited so that reader can see these principles in action. No screen shots at all. Requires the reader to already know what the author is referring to in discussing Web strategies.
Rating:
Summary: good
Review: goo
Rating: 
Summary: The Companion Web Site is Terrible
Review: I noticed that several of the links in the book are no longer active. I went to the companion Web site hoping to get an update. Boy, was I disappointed! I found a little more than 25 links and nothing else! The companion web site was supposed to be a major selling point of the book, but it did NOT live up to its promise. Shame to the publisher.
Rating: 
Summary: Proven direct marketing principles applied to the Internet
Review: I wrote this book to be a practical yet highly readable blueprint for success, solely for business-to-business marketers. You'll learn how to use five proven strategies for increasing profits via Internet direct marketing. Areas covered include lead generation and qualification, Internet events, instant fulfillment, order generation, and customer relationship programs. I include specific examples and case studies throughout the book, and on a unique "members only" companion Web site which you can access via a User ID and password included in the book. I think you'll find this to be one of the few books available today that truly shows how to take full advantage of the Internet's direct marketing power in the business-to-business marketplace.
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