Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More

Rating:
Summary: Good overall introductory book!
Review: This is a good introductory book for Public Relations as well as Marketing professionals. The world of Internet communication is a fairly huge topic and can be very overwhelming to the uninitiated. In my Internet communication consulting as the TMA Guild (tmaguild.com), I continually come across a vast number of professionals with extensive talent and experience that are struggle over how to integrate Internet more into their strategic plan. Shel Hotlz's book gives these people a good framework to start from for what can be done and why for both offensive and defensive strategies. I believe this book is good in that it identifies Internet communication as having it's own strategic planning requirements and helps expand the perception of the Internet beyond a "tactic" among many other tactics. With that, this is not an exhaustive book of online tactics. But it does make my consulting easier when I have educated clients that know better what they are trying to do with the Internet.