Rating: 
Summary: Best yet for non-tekkies
Review: The Complete E-commerce Book is the best intro to going into e-commerce I've seen yet. It explains in understandable terms the complexities of starting your own website. I am a technical person who has experience with servers yet Janice Reynolds' book put many loose bits and pieces together so I understood them better. I was finally able to write a hadware and software checklist to build my own web server. If anyone has tried to get educated in e-business by going to Microsoft, Sun, IBM, etc. websites, you only see the marketing gobbyldegook that tells you little or nothing about how their products can specifically put you in business. Ms. Reynolds' book puts all the hardware and software into perspective. AND... if you can't do the technical thing, she tells you how to use Internet storefront vendors that will do the same thing for your business. This is my e-commerce reference from now on. Buy it!
Rating:
Summary: Simple and effective book about e-commerce
Review: This book includes valid examples on how to set-up and run an e-commerce business starting, obviously, with the idea that most of the readers are not e-commerce literate and by explaining some basic concepts that might be known to tech savy people.In the overall this book is an excellent reference.
Rating:
Summary: Best all-around guide for e-commerce
Review: This book is the best general, comprehensive guide to e-commerce (or "e-business" if you will) that I've yet run across. The author has gone through great pains to provide information useful to both "the little guy" and large companies interested in applying e-commerce techniques to their business models. She also has dug up an assortment of technologies and services from around the world (not just the U.S.), and its vaguely international flavor probably explains why this book is popular in places such as Egypt....
Rating:
Summary: recommend this book as an addition to your reference library
Review: This book provides an introduction to the various technical and business aspects of e-commerce for the business executive. The author delves into some of the more technical aspects, such as how a company can connect its databases to off-the-shelf e-commerce software and describes what a server does and give an overview of the features of the top-selling server software. She also summarizes the possibilities of electronic payments and how they work, as well as the kinds of security that are needed in various parts of an e-commerce network and why. The final chapters in the book provide an in-depth look at marketing, order processing and fulfillment and customer service. Readers without a great deal of technical expertise should have no trouble understanding it as the author focuses on the details in a way that delivers concise, cohesive, and coherent ideas to the layperson. Although you might find a better book, this book does have an extensive glossary and good directory of Web resources. All in all, I highly recommend making this book as an addition to your reference library!
Rating:
Summary: Best all-around guide for e-commerce
Review: This book was a pretty big disappointment and obviously written before the Net bubble burst. I am very surprised by all the 5-star reviews here... makes one go hmmm... First, the book is out of date already. Published in the beginning of 2000 means it was written in 1999 and it shows. Many of the links are dead, or the businesses have changed their focus or been taken over by someone else. The recommendations are for the time when venture capital was plenty and business plans were optional. Those days are over... Second, this book is geared to a millionaire who has big bucks to blow. There is information on servers and RAID redudancy that is too detailed for the non-techie and too shallow for the tech savvy. I doubt many people starting up an e-business today are looking to spend close to a million. They are looking for a "guerilla" style e-commerce book to get up and running under a few thousand dollars. And, yes, it can be done! I guess I'll have to write that book if no one else does. Third, this book is poorly edited with incorrect subject/verb agreement and accept/except style grammatical confusion. Unfortunately I have come to expect poor editing in programming books, but c'mon, this is a book written for a general audience without coding... get a decent editor! I do give this book one star over the minimum because it does contain some good material but it is not worth buying. Find it in a library or bookstore to copy the useful information as it is not useful as a reference or worth a close read.
Rating: 
Summary: Out of Date, For Millionaires and Poorly Edited
Review: This book was a pretty big disappointment and obviously written before the Net bubble burst. I am very surprised by all the 5-star reviews here... makes one go hmmm... First, the book is out of date already. Published in the beginning of 2000 means it was written in 1999 and it shows. Many of the links are dead, or the businesses have changed their focus or been taken over by someone else. The recommendations are for the time when venture capital was plenty and business plans were optional. Those days are over... Second, this book is geared to a millionaire who has big bucks to blow. There is information on servers and RAID redudancy that is too detailed for the non-techie and too shallow for the tech savvy. I doubt many people starting up an e-business today are looking to spend close to a million. They are looking for a "guerilla" style e-commerce book to get up and running under a few thousand dollars. And, yes, it can be done! I guess I'll have to write that book if no one else does. Third, this book is poorly edited with incorrect subject/verb agreement and accept/except style grammatical confusion. Unfortunately I have come to expect poor editing in programming books, but c'mon, this is a book written for a general audience without coding... get a decent editor! I do give this book one star over the minimum because it does contain some good material but it is not worth buying. Find it in a library or bookstore to copy the useful information as it is not useful as a reference or worth a close read.
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