Rating: 
Summary: What is Good About this Book?
Review: Although only about 300 pages, the book provides a very condense material presentation. It can be read in a matter of hours since the author provides clarity of the language and thoughts, which adds to the ease of understanding the material.The book is written with a hands-on attitude. As such, little theory is presented but the author does a good job of covering basic concepts. The book provides shopping lists for hardware and software and price indicators for a wide range of e-commerce system configurations. Clear definition of costs, associated with the implementation of an e-commerce venture provides useful guidelines as to what the related budget should be. This is especially useful information for an initial analysis of the direction a company should choose, in order to succeed with an e-commerce project. In short, the book is a good primer of the target audience: small business managers contemplating taking part of their business on-line.
Rating: 
Summary: This book is a joke !
Review: As a (non-IT) executive of an established brick & mortar retailer which is about to start selling online, I wanted to get a god practical understanding of the many issues related to e-commerce. I bought 3 books, and this one I threw away after wasting on it 2 hours, when I realized I still had not learned one single thing I already didn't know.
The author's hands-on understanding of the matter is clearly insignificant, and the writing style is that of a consultant: if you take away all the buzzwords and the over-used retorical phrases, hardly any content is left.
If you are looking for a PRACTICAL overall guide about e-commerce, buy "Selling Online" by Jim Carroll & Rick Broadhead.
Rating:
Summary: This book is a joke !
Review: As a (non-IT) executive of an established brick & mortar retailer which is about to start selling online, I wanted to get a god practical understanding of the many issues related to e-commerce. I bought 3 books, and this one I threw away after wasting on it 2 hours, when I realized I still had not learned one single thing I already didn't know.
The author's hands-on understanding of the matter is clearly insignificant, and the writing style is that of a consultant: if you take away all the buzzwords and the over-used retorical phrases, hardly any content is left.
If you are looking for a PRACTICAL overall guide about e-commerce, buy "Selling Online" by Jim Carroll & Rick Broadhead.
Rating:
Summary: ¿Best of Breed¿ on thisTopic!
Review: Excellent book! I consult in the area of Internet/Technology start-up development and marketing from the heart of Silicon Valley for clients world wide and read this well written book to glean a deeper insight into the internal workings from a deeper technology perspective (for the nuts and bolts), than what I am usually exposed to and was very pleased by both the material coverage and presentation. I simply do not have much time to read but I took the time to read this important book over a few nights as it directly relates to being successful on the net. Few books I have read have had more direct impact on my overall understanding of a topic. Unlike most books in this particular space that I have skimmed/read, this book is not dry or long-winded. The coverage length of each topic is in relation to its importance and is wide enough to give you the connections between the subtopics to make sense of e-commerce. I have spent many hours looking for a book that covered this topic without taking either the "Dummy" or "Idiot" attitude on the low-end or the boring academic text on the high-end. This book exceeded my expectations and I would suggest it to industry professional and first-time netrepreneur alike. In my opinion, this is the "Best of Breed" book and plan on suggesting its reading in an intern program I am leading at a well-known Silicon Valley business school. If I could only have one book on the topic of e-commerce - this would be it. Good work!
Rating:
Summary: A book that will have many dog-eared pages
Review: I just finished reading this book from cover to cover. I thought I would never understand the technology encompassing e-commerce. I was wrong, this book is great, it's one of those books that's going to get a lot of wear and dog-eared pages from constant use. If you really want to get the lowdown on the technology needed for to run a first class e-commerce site then this is the book for you.
Rating:
Summary: Great Book
Review: I just started working in with Internet related issues that last year or so and have struggled mightily with the technology, but no more. This is a great book, not only for someone building a Web site but also for anyone working in the Internet environment: executives, managers, sales and marketing or like me, an attorney who suddenly found a need to understand what was going on in cyberspace.
Rating:
Summary: I now have the confidence to be a web-peneur
Review: I've been interested in operating an e-commerce site for quite some time now but hesitated because I didn't want to fail. Even after reading more than 20 books on operating Web sites I still didn't know if I could do it. Then I bought this book. It's great! The author actually tells you everything -- marketing, search engines, maintenance, customer service and fulfillment. The book is really a blueprint (and a great glossary so you don't get lost) at least that is what the author calls it, to building and operating a Web site. With this easy to read and understand book in hand I'm joining the ranks of the web-peneurs.
Rating:
Summary: Best yet for non-tekkies
Review: If you have any thoughts of starting your own Web-based Business, this is the book for you. It will guide you from start to finish with an amazing amount of valuable information on every page. Whether you consider yourself an expert or an absolute beginner, you will learn all there is to know about E-Commerce. The text, graphics and layout are clear and concise. There is no doubt this book will become a trusted companion for many a Web-site entrepreneur.
Rating:
Summary: Buy this Book !
Review: If you have any thoughts of starting your own Web-based Business, this is the book for you. It will guide you from start to finish with an amazing amount of valuable information on every page. Whether you consider yourself an expert or an absolute beginner, you will learn all there is to know about E-Commerce. The text, graphics and layout are clear and concise. There is no doubt this book will become a trusted companion for many a Web-site entrepreneur.
Rating:
Summary: Still making money!
Review: Many people are still making money online using the techniques put forward in this book. This kind of comprehensive approach helped us to weather the dot.com crisis. I highly recommend this excellent guide to anyone who is interested in doing business on the web. A terrific reference and idea-generator!
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