Description:
Where do you want to go today? This slogan/mantra is the centerpiece of a Microsoft advertising campaign and the central dilemma of our times, says technorealist Andrew L. Shapiro in The Control Revolution, a warning of the potentially dismal consequences of the uninhibited personalization afforded by the Internet. By putting individuals in charge of their own information gathering, Shapiro suggests that we might find ourselves imprisoned within our increasingly narrow choices or "oversteering" into a corporate-controlled Net environment not unlike network television. His aim is to alert us to the problems and help us steer a middle course to fully realize the benefits of worldwide networking. What will happen to encryption, copyright, and free speech in our brave new world? How can we seize the power of unrestricted choice without giving in to the temptation of ignoring diverse opinions? How will governmental and business authorities respond to these threats to their power? Shapiro addresses these questions and others forcefully and eloquently, offering prescriptions for thoughtful leaders such as limiting certain intellectual property rights to free the market for new operating systems and creating incentives for virtual "public squares" where everyone can have their 15 nanominutes of fame. Thoughtful, entertaining, and substantial, The Control Revolution is essential reading for those charged with creating the future. --Rob Lightner
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