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Summary: Captivating History of A Great Corporate Story
Review: This is an excellent book. It is exceptionally well researched, well written and easy to read. While the concept of detailing the history of a corporation may seem mundane or boring, Linzmayer and Apple both make this a different story.
Steve Wozniak and Steve Jobs helped to spark the home computer revolution when they invented the Apple I computer in a garage in Los Altos, California. Their computers have created a fanatic, cult-like following and some appear more like contemporary art or sculptures than actual computers.
Linzmayer provides detailed timelines illustrating the evolution of Apple and thorough inside information about the inner-workings of Apple, the comings and goings of its executive leadership, the evolution and creation of Apple's innovative product lines and more.
Tony Bradley is a consultant and writer with a focus on network security, antivirus and incident response. He is the About.com Guide for Internet / Network Security (http://netsecurity.about.com), providing a broad range of information security tips, advice, reviews and information. Tony also contributes frequently to other industry publications. For a complete list of his freelance contributions you can visit Essential Computer Security (http://www.tonybradley.com)
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Summary: Writing and reading like a rock band fan
Review: Half way through the book, I realized why and how I felt very intrigued by the writing style. It was written by the exact same type of person I am (or at least used to be before becoming a father :-). This book is written as if by a rock band fan who has thoroughly followed the history of the band, its different reincarnations (guitar player 1 replaced by guitar player 2 on album 3 and then back for a studio recording on album 7 and so on). What is unique about the book is that it follows not simple chronology but the different aspects of Apple, the company and the marketing and technological phenomenon. I have used a Mac only during an internship 9 or so years ago, so I am not a Mac zealot, however I've always been intrigued by Apple Computers and I can now honestly say that having read "Apple Confidential 2.0" I've had all my Apple cravings satisfied! I highly recommend this book to anyone interested in the history of one of the most innovative computer companies!
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Summary: Enjoyable Apple family history and album
Review: I am delighted to have Apple Confidential 2.0 - it's like a family history and picture album. Included are all the family members from Apple I and II to Mac G5 and iPod, with too many to mention here (eWorld, Apple III, Stylewriter, Newton, et al.) Even cousins NeXT and Pixar, and in-law (or out-law?) Windows have chapters. Especially appreciated are the numerous time-lines and the balance, with about 100 pages devoted to each decade to 2003. It's understandable that recent events cannot all be included, and that there is a limit to what will fit into about 300 pages, but it would have been nice to see a page or so on the pioneering, award-winning QuickTake digital camera. I've known and grown with the Apple family from my 1978 Apple II to my 2003 eMac, and highly recommend this book as enjoyable reading and a fine reference.
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Summary: Great inside details
Review: Really interesting details on the creation and ongoing saga of Apple Computer.
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Summary: A must have book for any Apple enthusiast.
Review: I eagerly bought Apple Confidential 2.0 after reading a positive article about it on a well known computer news web site. This book doesn't disappoint - I read the entire thing cover to cover in about three days, although in retrospect, it would have been fun to spread it out a bit more to enjoy it longer.The book is well written and easy to read, and very importantly in this often heated subject matter, it appears to be genuinely unbiased. Featuring the story of Apple Computer Inc. from its inception to the present, the book not only gives a general overview of the good and bad times at Apple, but also presents many juicy tidbits. Sidebars throughout the text present numerous quotes from well known players - Steve Jobs, Wozniak, and many others. Pictures of some of the early machines are provided as well as timelines for various products and CEO's. As another bonus, the resignation letters of several of Apple's CEO's are included in the text. On the downside, the latter part of the book is not quite as good with several omissions such as mention of the wildly popular XServe and the Virginia Tech supercomputer cluster made with XServe's. This seems like a fairly glaring oversight considering how important the enterprise market is to Apple these days. Overall, I think any Apple history buff would find the book fascinating, and I can even imagine that the book would be interesting to people who don't know much about Apple at all. The history of Apple is quite interesting and should provide engaging reading material for nearly anyone. What are you waiting for? Buy the book!
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Summary: Apple unpeeled
Review: This is primarily a history of the computer company, not the Macintosh operating system. It's a catalogue of the trials and tribulations of a set of computer pioneers who were then and are still now miles ahead of their peers. It is a compulsive read because although you may think you know the story, the deeper you get into the book the less you know. We have come a long way in 30 years of computer history, and Apple has always been at the cutting edge. This is what makes this an exciting read, and the story is still unfolding. Another edition is assured.
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Summary: Good Book! But i expected more!
Review: Well i will say that this book is much better than the first one and does supply much information about Apple. The onle thing that i was dissapointed in was that it did not really talk much about any operating systems prior to System 6. It also never talked about the Cameras Apple use to make the Apple Quicktakes. Apple also made a huge series of printers and scanners and NONE of them are mentioned at all in this. Apple also and still does make servers too and all these thing provide or provided apple with a big market in the past!
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