Rating: 
Summary: The Best Book Available on Email Marketing
Review: The Engaged Customer is, in my view, the best book available on email marketing. Hans Peter Brondmo is a top expert and he pours out his knowledge on every page. Even more, it is well written and keeps your interest.
Rating:
Summary: Concise, readable & insightfully practical
Review: This book is an unexpected surprise. It is packed full of strategic and tactical insights that come from actually having done it with clients, rather than just "logically theoretical".It presents an integrated approach to email RELATIONSHIP marketing (emphasis on relationship, rather than merely email marketing) without losing sight of marketing thinking in other areas and the role of alternative channels in creating synergies. With the case studies to back up a lot of the areas, it is not surprising that the author can provide a credible implementation and operations framework -- with considerations to planning & decision making, competencies, role, resources, costs, product service suppliers/vendors to develop this capability, etc. Overall, I found the book highly readable with examples of real life case studies that supported the points presented.
Rating:
Summary: Indispensable!
Review: This book revises the direct marketing concepts for the Internet. Based on the excelent Seth Godin's book Permission Marketing (by the way, another must-have), Hans Brondmo explores how to use the e-mail as a powerful marketing tool, in order to obtain high return rates with your on-line campaings. Obvisously this book is not about spam -- which is severely criticized at this book and at other books about this subject, like Permission Marketing -- but about e-mails that your clients ask for (opt-in).
Rating:
Summary: Great Insights on how to build Relationship Capital
Review: This book talks a lot about how to create "relationship capital" while mixing theory with real world examples from companies like eBags.com, Victoria's Secret, Palm. It uses both new economy and old economy companies to offer advice on ways any company can leverage the Internet to bring 1:1 relationships with customers to their companies. Pretty fast read.
| 
