Rating: 
Summary: 200+ pages of nothing.
Review: Ms. Saunders has taken riding someone else's wave to a new low - two waves really. The first is the branding and selling power of anything with "Amazon.com" on it. The second is the hope that this book will follow in the footsteps of Robert Spector's, "The Nordstrom Way," in giving the reader some insight into the world's leading and most successful e-commerce enterprise. Unfortunately, she fails to even remotely live up to either. The book is dry and completely uninformative. Even worse, it's factually incorrect. A couple examples (though there are many, many others): According to Saunders, Amazon.com set up shop in Seattle, Washington because Ingram is there. Um, Ingram is in Oregon, not Washington. What the heck is the Federal Trust Commission? I think it's usually referred to as the Federal Trade Commission. These two errors and the many others in this book have regrettably been printed before - usually in the popular press - which speaks volumes about where she got her material. The book is marketed as an investigative look at the business model and "Ten Secrets" that make it work. Considering the legendary secrecy surrounding Amazon.com's business and the supposed investigative nature of this book, I find it pretty amazing that she knocked it out without attempting to consult a single (current or former) insider. But then again, after the first two pages it becomes very clear that she had no intention of going out of her way. The book itself is about as pure an attempt to capitalize on Amazon.com's success as could have been imagined. Oh, and the ten secrets touted on the cover are actually basic common sense and obvious to anyone who visits Amazon.com on any sort of a regular basis. If you're curious about Amazon.com, I say stick to Spector and read, "Amazon.com - Get Big Fast," (ISBN: 0066620414). Keep in mind that as of this writing, there really is no truly in-depth factual piece on Amazon.com and it's business model. You can get more information about Amazon.com from the New York Times archives (online) or almost any Wall Street analyst who covers the company.
Rating:
Summary: 200+ pages of nothing.
Review: Ms. Saunders has taken riding someone else's wave to a new low - two waves really. The first is the branding and selling power of anything with "Amazon.com" on it. The second is the hope that this book will follow in the footsteps of Robert Spector's, "The Nordstrom Way," in giving the reader some insight into the world's leading and most successful e-commerce enterprise. Unfortunately, she fails to even remotely live up to either. The book is dry and completely uninformative. Even worse, it's factually incorrect. A couple examples (though there are many, many others): According to Saunders, Amazon.com set up shop in Seattle, Washington because Ingram is there. Um, Ingram is in Oregon, not Washington. What the heck is the Federal Trust Commission? I think it's usually referred to as the Federal Trade Commission. These two errors and the many others in this book have regrettably been printed before - usually in the popular press - which speaks volumes about where she got her material. The book is marketed as an investigative look at the business model and "Ten Secrets" that make it work. Considering the legendary secrecy surrounding Amazon.com's business and the supposed investigative nature of this book, I find it pretty amazing that she knocked it out without attempting to consult a single (current or former) insider. But then again, after the first two pages it becomes very clear that she had no intention of going out of her way. The book itself is about as pure an attempt to capitalize on Amazon.com's success as could have been imagined. Oh, and the ten secrets touted on the cover are actually basic common sense and obvious to anyone who visits Amazon.com on any sort of a regular basis. If you're curious about Amazon.com, I say stick to Spector and read, "Amazon.com - Get Big Fast," (ISBN: 0066620414). Keep in mind that as of this writing, there really is no truly in-depth factual piece on Amazon.com and it's business model. You can get more information about Amazon.com from the New York Times archives (online) or almost any Wall Street analyst who covers the company.
Rating: 
Summary: Contents
Review: ONE: Live and Breathe E-Commerce TWO: Fill the Place with Entrepreneurs THREE: Focus FOUR: Brand the Site FIVE: Get and Keep Customers by Offering Great Value SIX: Develop Unbeatable Logistics SEVEN: Stay Lean EIGHT: Practice Technoleverage NINE: Constantly Reinvent the Business TEN: Partner with the Best
Rating:
Summary: Poorly written.
Review: Rebbeca's bs. no contents. how can a person write a book this boring? I won't buy any books by Rebecca Saunders in the future.
Rating: 
Summary: Good bibliography. Interesting
Review: The information is repetative. Interesting insight into e-commerce in first few chapters. Bibliography is good and some box-items are well written.
Rating:
Summary: Superficial, repetitive & little new to say
Review: The story of Amazon is fascinating and one we all want to know more about. However you won't find much here. This is the quick and cheap approach to publishing. It is superficial, continually repeats itself, has poor analysis & offers nothing new at all. There is no evidence that the author spoke to anybody who works at Amazon and certainly not Bezos. Reads like she sat down with a pile of press cuttings and bashed out a quick book, knowing the subject matter would sell it. Avoid!
Rating: 
Summary: Boring business buzzwords
Review: This book reads like a standard "how to succeed in business" pamphlet, except the author has ensured there is a reference to amazon.com every other page. Most of what's in there is common sense if you've been on the web for any length of time. It's probably aimed at the pointy haired CEO who hasn't yet got a computer on his desk and fancies his chances at this e-commerce thing. If you have an ounce of common sense, you don't need this book.
Rating:
Summary: How does junk like this get published?
Review: This book suffers from bad grammar, factual errors (e.g. "Federal Trust Commission" instead of "Federal Trade Commission"), and devoting an abundance of copy to an elementary discussion of how to build a good web site. I bought the book expecting insights from someone who had firsthand information from people who work at Amazon.com. WRONG. All I got was a regurgitation of what's been written in the press.
Rating:
Summary: One word: BORING
Review: This book was dry, and completely empty. Considering the author didnt even speak to anyone from the company, this book is just a shell of ideas with nothing cohesive or interesting to save it. WASTE of time and money.
Rating:
Summary: One word: BORING
Review: This book was dry, and completely empty. Considering the author didnt even speak to anyone from the company, this book is just a shell of ideas with nothing cohesive or interesting to save it. WASTE of time and money.
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