Rating: 
Summary: The most readable Internet Biz Book!!!!
Review: After reading all of usual e-biz books, this one was a true delight!! This book gave me the vivid truth and vision about e-biz. I found the real meaning of E.C from amazon.com business way and also could sure amazon.com and Jeff Bezos would seem to be doing everything right in running a young but growing company on the Web. And also, if you read this book, you may buy the amazon.com's stock! Why? The answer is inside this book! Check "investing mode" and "harvesting phase"
Rating:
Summary: Could Your Company be the Next Amazon.com?
Review: Amazon.com, perhaps best known for its highly effective and popular affiliate marketing program, has achieved much success during its short time in business. It has grown from a Web-based start-up in 1995 to become one of the most influential businesses in history. Rebecca Saunders has taken the time to provide us with a behind-the-scenes look at the day-to-day operations of Amazon.com. She provides some background on the people who own and run it and offers some of the major reasons why this company has prospered in so little time. She offers her readers "secrets" of how this company has achieved its much heralded success within the membership of the online community. Readers will learn how they can harness some of the successful strategies that has made Amazon.com a household name. For a company that has yet to turn a profit, Amazon.com under the direction of Jeff Bezos has put into place some mighty sound principles for conducting business that others should nonetheless pay close attention to, such as having a strong focus. Having a clear purpose, goals, and laying a foundation for the future are essential for the survival of any company. It won't take readers long to notice that Amazon.com pays close attention to other details. Consider areas such as promoting a sense of community, learning to know about your customers, building customer satisfaction, providing safe and timely delivery of products, keeping promises (where have we heard this before?), name branding, Website domain name selection, Web development, and saving money. Could your company be the next Amazon.com? You won't know without learning from among the best in the business world. This book is packed with a lot of insight that will lead any business in the right direction. They will benefit from sound advice and a clearly written outlined text that reads quickly and is easy to understand. Readers will enjoy this concise yet revealing look at this giant Web-based company. This book will provide readers with what it takes to succeed in any business!
Rating: 
Summary: couldn't put it down
Review: because I spilled glue on it. No, just kidding. But I am amazed that Amazon actually charges customers for this book! Shouldn't they be including a free copy with every order!
Rating: 
Summary: Reads like a high school report drawn from news clippings
Review: Come on. I wasn't going to review this book until I saw it was getting some good reviews. It's a dry dissemination of information. It provides no new insight and captures none of the high-pressure excitement of on-line competition. Save your money and do a search on any internet news magazine for "Amazon" or "Bezos" and you'll get the same info.
Rating:
Summary: Horrible
Review: Don't bother with this book, thankfully I only borrowed it from the library intending to use it as a source for an MBA paper on the online book industry. I ended up using zero material in my paper. Most of the sentences aren't complete sentences ... factual errors abound. If Jeff Bezos chose Seattle because Ingram Book Company is there (as Saunders claims) he made a mistake because they're not ... Amazon.com was NOT the first bookseller on the web ... bol.com is not Borders ... the dates for B&N's planned takeover of Ingram are wrong. Who knows what other mistakes there are because I put it down at that point so I didn't mistakenly use any of her "facts" in my paper. Saunders should have done at least some research to make the book factual and interesting and her editor should have caught the fact that she was clueless. If your 6th grader or below is writing a paper, it could be ok because the book because is at that reading level ... if you're older than that don't bother.
Rating:
Summary: well-written and amazingly well thought out.
Review: even the stuff i knew was synthesized, focused, and analyzed. I found it a good read and an altogether nifty book.
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Summary: Business the Amazon.com Way
Review: Having read it, I wonder if I could have my money back! What amazes me, though, is that a book like this could have it published at all. I know nothing of Ms Saunders and I would not mind to PAY for a new title of hers - "Publishing the Rebecca Saunders Way". Any chance?
Rating:
Summary: Business the Amazon.com Way
Review: Having read it, I wonder if I could have my money back! What amazes me, though, is that a book like this could have it published at all. I know nothing of Ms Saunders and I would not mind to PAY for a new title of hers - "Publishing the Rebecca Saunders Way". Any chance?
Rating:
Summary: Forget it
Review: I couldn't believe my eyes. Anyway it is not easy to write 212 pages about one of the most astonishing business and made it completely uninteresting. What we got? A couple of "wonderful ideas" like "put words "save money" in subject of your e-mail". There are hundreds of long known ideas like "acquaire technology" or "be open to future possibilities". But not the word about the Amazon phenomenon.And what about Amazon? Nothing. The author who even didn't talk to the founder of Amazon? Impossible? Yes, it is possible in this book. So, if you want to know something about Amazon go somewhere else.
Rating:
Summary: An excellent, thorough, well-written book.
Review: I have been watching Amazon.com grow since its start-up. I found it interesting to have many of the steps taken by its management explained by Saunders. Put into perspective, the actions taken by Bezos and his team make lots of sense. Ms. Saunders does a real thorough job of explaining things. Barnes & Noble should have had someone like her advising them.
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