Rating: 
Summary: Covers analysis from internal and external views
Review: Despite some contrary comments, this book does live up to its title. The 32 chapters and three appendices, divided into eight parts, cover the full spectrum of web site analysis. The "Analysis" part of the title is addressed in the following parts of the book: (I - Web Site Design) in which you're shown how to analyze your own site for page effectiveness and accessibility, (III - The Web Engineering Process) that provides guidelinees for evaluating your internal processes and your site's projected ethics and trustworthiness, (V - Creating Engine-Friendly Web Sites) in which you're stepped through both competitive analysis and technology selection techniques, and (VII - Tracking Traffic to Benefit Your Site) that covers log analysis.What I especially like about this book, and what sets it apart from other excellent books on the topic, is the part on security - a rare topic that needs to be highlighted in more such books, and Part II, which provides techniques and advice for capitalizing on return traffic. Overall, this book may fall short of your expectations if you're looking for in-depth treatment of how to mine, analyze and report traffic data. However, for the big picture this book stands out as one of the most complete and comprehensive I've read.
Rating:
Summary: Covers analysis from internal and external views
Review: Despite some contrary comments, this book does live up to its title. The 32 chapters and three appendices, divided into eight parts, cover the full spectrum of web site analysis. The "Analysis" part of the title is addressed in the following parts of the book: (I - Web Site Design) in which you're shown how to analyze your own site for page effectiveness and accessibility, (III - The Web Engineering Process) that provides guidelinees for evaluating your internal processes and your site's projected ethics and trustworthiness, (V - Creating Engine-Friendly Web Sites) in which you're stepped through both competitive analysis and technology selection techniques, and (VII - Tracking Traffic to Benefit Your Site) that covers log analysis. What I especially like about this book, and what sets it apart from other excellent books on the topic, is the part on security - a rare topic that needs to be highlighted in more such books, and Part II, which provides techniques and advice for capitalizing on return traffic. Overall, this book may fall short of your expectations if you're looking for in-depth treatment of how to mine, analyze and report traffic data. However, for the big picture this book stands out as one of the most complete and comprehensive I've read.
Rating:
Summary: Covers analysis from internal and external views
Review: Despite some contrary comments, this book does live up to its title. The 32 chapters and three appendices, divided into eight parts, cover the full spectrum of web site analysis. The "Analysis" part of the title is addressed in the following parts of the book: (I - Web Site Design) in which you're shown how to analyze your own site for page effectiveness and accessibility, (III - The Web Engineering Process) that provides guidelinees for evaluating your internal processes and your site's projected ethics and trustworthiness, (V - Creating Engine-Friendly Web Sites) in which you're stepped through both competitive analysis and technology selection techniques, and (VII - Tracking Traffic to Benefit Your Site) that covers log analysis. What I especially like about this book, and what sets it apart from other excellent books on the topic, is the part on security - a rare topic that needs to be highlighted in more such books, and Part II, which provides techniques and advice for capitalizing on return traffic. Overall, this book may fall short of your expectations if you're looking for in-depth treatment of how to mine, analyze and report traffic data. However, for the big picture this book stands out as one of the most complete and comprehensive I've read.
Rating: 
Summary: Disappointing for marketers with 3+ years experience
Review: I found this book to be repititon of most of the internet marketing ideas I implement on a daily basis. I was looking for a book to help with analyzing web site statistics and log files. The books title led me to believe that this was the case, actually the book is very general. It talks about everything from permission e-mail, to search engine marketing, to frames and so much more. If you are just starting this book would probably be very good at introducing the concepts behind internet marketing, but if you have been in the business for a while you are likely to be disappointed.
Rating:
Summary: Disappointing for marketers with 3+ years experience
Review: I found this book to be repititon of most of the internet marketing ideas I implement on a daily basis. I was looking for a book to help with analyzing web site statistics and log files. The books title led me to believe that this was the case, actually the book is very general. It talks about everything from permission e-mail, to search engine marketing, to frames and so much more. If you are just starting this book would probably be very good at introducing the concepts behind internet marketing, but if you have been in the business for a while you are likely to be disappointed.
Rating:
Summary: This is a joke
Review: I must admit I was teased by the reviews. 5 stars! Must be good... NOT! What a disappointment. I've read two thirds of the book and I've yet to find something about either "analysis" or "reporting". Most of the content is a rehash of well-known facts or factoids, poorly exposed. Most of the text is made up of bullet lists, maybe the authors aren't able to put together more than two paragraphs in a row. The subject matter is treated superficially, they give you just some hints about languages and tools and a list of URLs. If I wanted a list of URLs, I'd have used Google and saved $45.
I don't know what the other reviewers found good about this book. There are many books on creating effective commerce sites that are much better than this one. Sure, some of the reviews look highly suspicious. 5 stars from everyone? Aw, come on!
Rating:
Summary: This book has all the nuts and bolts you need!
Review: If you ever felt totally overwhelmed about how to write a compelling title tag, non-spamming meta tags and how to make your web site search engine friendly without paying mega bucks to someone else to optimize it for you then this book is for you. It is to the point, easy to understand, has tons of great examples and yet is detailed and innovative enough for even the pros to learn new tricks. I liked it so much that a bought a copy for work and one for home too. Save yourself a lot of frustration and buy this book. You won't be disappointed.
Rating:
Summary: This book has all the nuts and bolts you need!
Review: If you ever felt totally overwhelmed about how to write a compelling title tag, non-spamming meta tags and how to make your web site search engine friendly without paying mega bucks to someone else to optimize it for you then this book is for you. It is to the point, easy to understand, has tons of great examples and yet is detailed and innovative enough for even the pros to learn new tricks. I liked it so much that a bought a copy for work and one for home too. Save yourself a lot of frustration and buy this book. You won't be disappointed.
Rating:
Summary: Cd-Rom not complete
Review: The cd-rom comes with the book is not complete, the most important file - The Checklist (appendix) are missing and appear as a broken link in the cd-rom. What a disappointment.
Rating:
Summary: Useful resource for e-commerce site owners
Review: This book effectively outlines the essential steps to assure the effectiveness of your e-commerce web site. It considers various aspects of a small commercial site beginning with site design, security measures, transaction methods and tracking options to branding and marketing strategies, search engine visibility, user-friendliness and interactivity.
Even if the information available in this book can be obtained elsewhere (or you can hire a professional to deal with the all the little details) this book is a handy guide and time saving tool to make sure you are not missing any of the important points. It would also be useful for those who are designing an e-commerce site from the ground up to assure a smoother workflow. If you like things organized so it is easier to troubleshoot later on, you would appreciate a reference like this. I especially appreciated the checklists which outline the suggested analysis process. The accompanying CD is a nice addition since it is easier to access the links featured in the book even if the trial versions of some of the software mentioned were not particularly useful for me. Overall, I would consider this a very good buy.
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