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The Second Coming of Steve Jobs

The Second Coming of Steve Jobs

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Product Info Reviews

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Rating: 5 stars
Summary: Better than I ever expected!
Review: I am unabashedly one of the (until recently) Macintosh Faithful, having at one time printed my own business cards with "Mac Evangilist" as my title. I would approach customers in the Macitosh section of CompUSA or Computer City and see if they had questions (only while i was there already, mind you!). I have waxed lovingly on the virtues of Macintosh to all my friends and family, and longed for a NextStation, if only as a hobby machine.

Needless to say, I am a died-in-the-wool Steve Jobs fan. In all fairness, the amount of information out there about the MAN is thin and disreputiable. His charm, 'reality distortion field' and his public dressing-down of employees are the stuff of legend, but little concrete has been found about the MAN.

A few years ago I read another biography, called (i think) "Steve Jobs and the NeXT Best Thing". It was a one-sided, blistering account of every failure Jobs made with his founding of Next, and seemingly NO good choices were made.

Picking up this book, The Second Coming, I was expecting more of the same. What I found was a fair, inciteful, and only slightly more vague than it could have been. The writer does seem to set the reader up as to many of Steve's strong points, and then makes a point to tear down Steve and portray him as almost an unfeeling monster. The narrative is a gentle roller-coaster ride between these two extremes, giving the impression that Steve is either a child, or possibly suffering from multiple personality disorder.

One thing to note is that Steve Jobs does not approve of this book, and as I understand sued to stop publication. Needless to say, HIS point of view and interviews with him are not part of the makeup of the book.

Overall, I find this to be an excellent, information packed book on one of the FEW businessmen I would consider a 'hero' to me. However, without Steve's direct input, this book comes across VERY strongly as a coloring-book picture colored from the OUTSIDE up to the outline of the man, not filling in the man himself.

Rating: 5 stars
Summary: Wonderful, varied, and fair
Review: I am unabashedly one of the (until recently) Macintosh Faithful, having at one time printed my own business cards with "Mac Evangilist" as my title. I would approach customers in the Macitosh section of CompUSA or Computer City and see if they had questions (only while i was there already, mind you!). I have waxed lovingly on the virtues of Macintosh to all my friends and family, and longed for a NextStation, if only as a hobby machine.

Needless to say, I am a died-in-the-wool Steve Jobs fan. In all fairness, the amount of information out there about the MAN is thin and disreputiable. His charm, 'reality distortion field' and his public dressing-down of employees are the stuff of legend, but little concrete has been found about the MAN.

A few years ago I read another biography, called (i think) "Steve Jobs and the NeXT Best Thing". It was a one-sided, blistering account of every failure Jobs made with his founding of Next, and seemingly NO good choices were made.

Picking up this book, The Second Coming, I was expecting more of the same. What I found was a fair, inciteful, and only slightly more vague than it could have been. The writer does seem to set the reader up as to many of Steve's strong points, and then makes a point to tear down Steve and portray him as almost an unfeeling monster. The narrative is a gentle roller-coaster ride between these two extremes, giving the impression that Steve is either a child, or possibly suffering from multiple personality disorder.

One thing to note is that Steve Jobs does not approve of this book, and as I understand sued to stop publication. Needless to say, HIS point of view and interviews with him are not part of the makeup of the book.

Overall, I find this to be an excellent, information packed book on one of the FEW businessmen I would consider a 'hero' to me. However, without Steve's direct input, this book comes across VERY strongly as a coloring-book picture colored from the OUTSIDE up to the outline of the man, not filling in the man himself.

Rating: 5 stars
Summary: Better than I ever expected!
Review: I am unabashedly one of the (until recently) Macintosh Faithful, having at one time printed my own business cards with "Mac Evangilist" as my title. I would approach customers in the Macitosh section of CompUSA or Computer City and see if they had questions (only while i was there already, mind you!). I have waxed lovingly on the virtues of Macintosh to all my friends and family, and longed for a NextStation, if only as a hobby machine.

Needless to say, I am a died-in-the-wool Steve Jobs fan. In all fairness, the amount of information out there about the MAN is thin and disreputiable. His charm, 'reality distortion field' and his public dressing-down of employees are the stuff of legend, but little concrete has been found about the MAN.

A few years ago I read another biography, called (i think) "Steve Jobs and the NeXT Best Thing". It was a one-sided, blistering account of every failure Jobs made with his founding of Next, and seemingly NO good choices were made.

Picking up this book, The Second Coming, I was expecting more of the same. What I found was a fair, inciteful, and only slightly more vague than it could have been. The writer does seem to set the reader up as to many of Steve's strong points, and then makes a point to tear down Steve and portray him as almost an unfeeling monster. The narrative is a gentle roller-coaster ride between these two extremes, giving the impression that Steve is either a child, or possibly suffering from multiple personality disorder.

One thing to note is that Steve Jobs does not approve of this book, and as I understand sued to stop publication. Needless to say, HIS point of view and interviews with him are not part of the makeup of the book.

Overall, I find this to be an excellent, information packed book on one of the FEW businessmen I would consider a 'hero' to me. However, without Steve's direct input, this book comes across VERY strongly as a coloring-book picture colored from the OUTSIDE up to the outline of the man, not filling in the man himself.

Rating: 3 stars
Summary: Not quite what I expected, but OK.
Review: I bought this book after reading an excerpt on salon.com, expecting the book to be full of similar stuff. Unfortunately, I think that the excerpt was the strongest point in the book. The excerpt appears at the beginning of the last 50 pages of this book. I was hoping for more meat to cover events around and after the launch of the iMac, but the vast majority talks about the time period around the time he left apple through 1994, glossing over the rest of time up to january of this year. I have to admit though that I read it in 1 day.

Rating: 5 stars
Summary: A very entertaining read
Review: I enjoyed this book immensely. I had a easy time finishing it quickly (any book that I can finish gets at least 3 stars).

Although I am unfamiliar with the true story of Steve Jobs, the book is at once, inspirational and foreboding for up and coming entrepreneurs who might fall into the abyss of egomania. According to the book, Steve was a pain in the neck but it is amazing what the guy accomplished.

If you treat the book as fiction (i.e., you know practically nothing about SJ), you will enjoy it very much. I can't comment on its facts.

Rating: 5 stars
Summary: The Megalomania Mogul
Review: I finally decided to buy this book after my second attempt locating it at a local bookstore, and I must say that I've made the right choice for the second time this month. The book is totally enjoyable, which I read with pleasure every night after a long day of selling to people. Deutschman clearly describes SJ's charisma and magnetic charm on people and that's what makes this book as good as the subject itself.

I recommend this book to anyone who have ever bought or contemplated buying a Mac before. Because, only then can you realise how visionary SJ is and how he sets standards for the entire industry even as a small player in the market.

Rating: 4 stars
Summary: Another Silicon Valley God Complex
Review: I read this book over the weekend. It wasn't a hard read but I think that the author was a little too close to the subject. He seems totally in awe of Steve's wife giving her near deity status in his descriptions. Notwithstanding that, these stories are a mere rehash of stories told and retold around the valley.

I would be more interested in the dynamic of why smart talented people allow themselves to be abused by this man despite his "genius". I am unimpressed why would anyone want to be around someone like this??

There was nothing in this book that gives an idea of Steve's success. Why did this happen was it talent or luck.

Rating: 5 stars
Summary: very revealing i-man
Review: I thoroughly enjoyed this glimpse of Apple's Steve Jobs. The writer seems to bring the reader inside the secret life of this controversial man in a most entertaining way. Great read!!!

Rating: 2 stars
Summary: Comes Up Far Too Short
Review: I waited for this book to come out for a long time. An accurate and thorough description of the evolution of Steve Jobs the person, and Steve Jobs the professional is compelling and deserves a lot of detailed and objective research. Jobs is a polarizing subject and figure, and faithful biography should be treated with extreme seriousness.

Unfortunately, I found this book quite incomplete, and perhaps a bit biased as well. There seems to be a lot of folks in the journalistic and literary community who emphasize the negative instead of the objective regarding Jobs.

Simply put, we need a bigger effort from another author following the excellent "The Journey is the Reward" by Jeffrey Young.

Rating: 2 stars
Summary: The Pompous CEO
Review: I'm glad I don't own an Apple computer because after reading about Steven Jobs I would sell it. His treatment of employees just goes to show you that being "smart" doesn't mean a thing.


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