Rating: 
Summary: bible for ecommerce!
Review: Selling Online is the bible of understanding ecommerce. It is written in simple and direct language and takes nothing for granted with regard to the level or expertise of the reader. I have read several books on ecommerce and none compare to what Jim Carroll and Rick Broadhead were able to artriculate in this book. They reference, analyze, and examine all aspects of major sites as well as lesser known ones for concepts that work as well as those that are less effective. The book takes nothing for granted and is equally accessible for the newcomer to ecommerce as it is for the 'expert.' They understand and account for the reality that not everybody does has the big dollar budgets or understands computer programming language. This book is for people who are serious about creating a great site that will attract customers and more importantly, bring back repeat customers. For anyone interested in starting, developing, or evolving their own ecommerce site, it is absolutely essential to have this book by your side. Use the book! Keep it as a reference. Any questions you have and those that you didn't even know you had will be answered in simple and direct language. As I read, review, and highlight the book, my understanding of the world of ecommerce grows ten fold. If you are truly interested in creating a truly effective, comprehensive, and easy-to-navigate website that your customers will want to come back to, read this book.
Rating:
Summary: bible for ecommerce!
Review: Selling Online is the bible of understanding ecommerce. It is written in simple and direct language and takes nothing for granted with regard to the level or expertise of the reader. I have read several books on ecommerce and none compare to what Jim Carroll and Rick Broadhead were able to artriculate in this book. They reference, analyze, and examine all aspects of major sites as well as lesser known ones for concepts that work as well as those that are less effective. The book takes nothing for granted and is equally accessible for the newcomer to ecommerce as it is for the 'expert.' They understand and account for the reality that not everybody does has the big dollar budgets or understands computer programming language. This book is for people who are serious about creating a great site that will attract customers and more importantly, bring back repeat customers. For anyone interested in starting, developing, or evolving their own ecommerce site, it is absolutely essential to have this book by your side. Use the book! Keep it as a reference. Any questions you have and those that you didn't even know you had will be answered in simple and direct language. As I read, review, and highlight the book, my understanding of the world of ecommerce grows ten fold. If you are truly interested in creating a truly effective, comprehensive, and easy-to-navigate website that your customers will want to come back to, read this book.
Rating: 
Summary: Out dated.
Review: The author refers to many websites and out-dated quotes. Good book, but in our info. driven society I would suggest you read something newer or do a web search.
Rating:
Summary: Reference book for Small-Medium businesses
Review: This is not for home-based businesses! If you already have a retail/wholesale/manufacturing business and are looking to put up a serious business online, this is the complete reference. Lots of information on shopping cart software, hosting, promotion, merchant accounts and marketing. The most complete book for FULL-TIME online e-commerce.EVERY PAGE HAS TIPS and links to more information.
Rating:
Summary: The **Best** Single E-Commerce Book for the Online Merchant!
Review: When Carroll and Broadhead published Selling Online for Canadians in 1999 it was very well done. The revised version, which covers US e-commerce products and services, is the best single e-commerce book for the online merchant available in print. The authors have done a fabulous job including in this volume all of the essentials that an e-merchant needs to know... ...Selling Online consists of nine chapters, some short, and others 100 to 150 pages long. The first asks 23 tough questions that e-merchants should answer before setting up an online store. Too many small businesses go online with unrealistic expectations and flimsy business plans. These questions will help prospective e-tailers avoid disaster by grappling ahead of time with the opportunities and obstacles of e-commerce... ...Chapter 3, "Tips for Building an Effective Online Store," is the highlight of the book. The authors carefully examine each of the factors that affect sales in an online store, and explain how to get the maximum impact out of each. E-merchants who spend weeks studying this section and applying what they learn to their own site are bound to transform both the look of their site as well as their sales conversion rate... ...I really like the scope and detail contained in Selling Online. It's the first volume I am recommending to both novice and experienced e-merchants...
Rating:
Summary: A+ if you are just starting out with a website
Review: Wow! I love it. When is the next one coming out?
This really helped me understand the entire scope of what I was getting into. They write in a way you can understand. This helped me build my website from scratch and for someone like me who just played around with building websites it brought it to a whole new level. This book reveals a lot of things you never would have thought of. I also liked that at times it did tell you obvious things but it gave you examples to why they are important and gave me a better understanding.
I simply loved this book. It was given to me by a friend and I highly recommend at least spending the money to see for yourself.
Great sections include everything about merchant accounts, internet security, and design tips. Plenty of pictured examples of simple and complex topics.
It is one book you want around.
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