Rating: 
Summary: A must have for online marketing professionals!
Review: ATTENTION: You MUST read "Search Engine Optimization for Dummies!" This book helps you break through all of the nonsense, hype and myths about search engine optimization! It's certainly the best and most comprehensive search engine optimization book I've seen to date hands down. I'm a marketing professional and have recently been confused at all the online ad blitzes and pop-ups with companies promising to list your website at the top of all of the major search engines. Peter Kent (author of "Internet for Dummies") lays it all out in plain english -this book is all you need. I look forward to the next one! Visit Pete's website www.searchenginebulletin.com for latest and greatest on the search engine wars!!
Rating: 
Summary: A Good Overview of Search Engine Optimization
Review: Before reading this book, I was in the process of collecting quotes from several search engine optimization companies to better optimize our site. Thankfully, I didn't accept any of the companies offers before I read this book. This book gave me the knowledge to ask the right questions and weed out "search engine optimization" companies who wanted to do nothing more than take our money.
This book provided an excellent overview of the different things someone can do to better promote their site. It's great for someone (like myself) who's never had to do this before. If someone has the time, it's amazing how many simple tools can be done by oneself - if he has the time.
My only complaint about the book is that it seems skewed more to web sites that sell stuff online rather than those that simply provide information (such as my company's site). Still it was a good read and armed me with the knowledge to make my site even better.
A must for those who want to know the basics.
Rating:
Summary: Great Book
Review: I am a neophyte in web design and have a tech person in another city who has just started doing web design. She designed our websites but was not up on optimazation, and I wasn't either. We both ordered the book and have now designed two websites using it.
The first searches fairly well but it wasn't being found at all until we used the suggestions/instructions from the book so it certainly helped.
The second site was designed using the suggestions for titles, descriptions and keywords. I also believe the designer used all of the other directions for other parts of the site. We are just trying to get the site recognized at this point.
I would have to say, at least for myself, we would have not known any of the "secrets" to getting recognized without using the book. I am confident over time we wil get both sites readily recognized by the engines. It does seem to be somewhat of a science and the book help a lot.
I personally highly recommend the book and I don't normally give out 5's for anything, a big help.
Rating:
Summary: It's simply brilliant. An eye-opener.
Review: I knew nuts about Search Engine Optimization (SEO) before I read Peter's book. The detailed knowledge in his book made my jaw dropped chapter after chapter. Peter showed me the way to a better placing in a search engine. Simply brilliant!
Rating:
Summary: An awesome Book on Search Engine Optimization!
Review: I recently finished reading this book and found it very helpful. Peter Kent clarifies what search engines like and don't like and what you need to do to get high rankings. I'm just beginning to implement some of the suggestions and ideas from this book. I'm a non geek so if I can do it, anyone could. This is a must have book for every website owner/builder, whether they are webmasters or newbies. I just wish I had read this book before my e-commerce store was dynamically built. I could have avoided a lot of headaches for myself later on. I'm stopping my pay per click keywords (they're too costly and havn't brought me that many sales anyway) and going to get listed naturally with the help of this book!
Rating:
Summary: I thought I knew it all....
Review: I've been a Search Engine Marketer since 1999 and really thought I knew it all. I learned a few new tricks from just one page :) It's a little bit of an understatement to have this book under "...for Dummies" but the book did start off with the simple stuff.Great read/reference book and well worth it. If you learn just one thing then this book (you will) will have paid for itself over and over again. I don't know Mr. Kent so this is totally for real. Buy it... David
Rating:
Summary: Search Engines 101
Review: If they were to make a college course on how search engines work and how to optimize your website so search engines love it, than "Search Engine Optimization for Dummies" by Peter Kent should be the textbook. Within 2 days of reading about half of this book and carrying out its practices I have seen my website rise in the rankings of search engines. Peter Kent has done an excellent job of clearly explaining how saerch engines work, what they like and dont like about your website, and how to change your website to fit the rules of the search engines, as well as many other ways to market and make your site be known. I recommend this book to anyone trying to get thier websites to attract more traffic. Thank you Peter kent!
Rating:
Summary: Get More Visitors to your Site
Review: If you have a web site you've probably gotten e-mails from time to time offering to do all kinds of things to make your site more popular with search engines. This SPAM, of course, wants you to spend money with them.
Spending a lot less for this book will tell you what these people are offering to do. All of the standard techniques from keywords in the META statements to discussing how Flash might make your site look better to the human eye but might make the site all but invisible to a search engine.
This book contains all the "secrets" in a simple and easy to follow manner that is characteristic of the For Dummies series. This is one of those books you need to read and then to re-read every so often because it will give you new ideas to get better results from searches.
Rating:
Summary: Peter Kent's "SEO For Dummies" Is A Keeper.
Review: In spite of my being a relative novice in the world of computers, websites, et al, because the layout, breakdown, and writing style are consistently logical and clear, I was able to understand most of what Peter Kent offers in his book. And that surprised me, as I find SEO to be an especially challenging, complex field. I needed a reliable, up-to-date, basic guide, and now I have one.
Rating:
Summary: This book saved our sanity
Review: My son and I have a small business and have been trying to optimize our web site the "grass roots" way. The more we searched online the more we found out we didn't know. We were so frustrated we started talking to the "big boys" - optimization companies that want large monthly fees to take over. Then I decided to go to Barnes and Noble and ask them if there were any books on Internet Search Engines and optimization. They took me over to the computer section, handed me Search Engine Optimzation for Dummies and said "This is all you need. All the answers are in this book. You don't have to pay some company to do it." I bought the book and knew by the end of the first page that all the answers were in this book. It has truly saved our sanity.
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